Free, Online HTML5 Animated Banner Maker

Animated banner ads are ads where the images and text have movement. The animation makes this type of ad stand out more than static ones, which means it increases the chances of people clicking on it. An animated banner ad plays in a seamless loop to create the idea of continuity. The end of the animated banner transitions back to the beginning without causing a disruptive pause for the viewer.

Google recommends using a few different sizes when running animated banner ads on mobile devices and desktop. For desktop users, use the following sizes: 300 x 250, 336 x 280, 728 x 90, 970 x 90, 468 x 60, 300 x 600, 160 x 600, 250 x 250, and 200 x 200. For mobile devices, you can use 300 x 200, 300 x 50, 300 x 100, 250 x 250, and 200 x 200. To achieve the best results, try to stick with these dimensions.

The purpose of an animated banner is to make your brand stand out, show off your creativity, attract your audience's attention, and increase conversion rates. The banner's movement has the potential to make your brand memorable while delivering a higher click-through rate compared to static banner ads. That being said, animated banner ads are a better alternative to traditional static ads.

Here’s how you can make your animated banner ad more attractive: choose the best size; make sure the format is compatible with the ad network; structure the elements of your ad (logo, text, visuals, CTA); use colors that match your brand’s visual identity; choose the right typeface; use eye-catching visual elements; add smooth transitions and animation effects; have a strong CTA.

There are three different placements to consider. Firstly, there’s the placement above the fold, which is effective because it’s the first thing visitors see when they enter a webpage, so they don’t need to scroll down. Secondly, you can place the animated banner in the sidebar located in the right-hand corner of the screen, next to the scroll bar. The last placement is within content, which can be effective since the visitor is already engaged with the content and the ad can get their attention.