How to design a banner ad like Apple, Kissmetrics, SEMrush or Vimeo in 3 steps

Recently, I’ve been reading an article on creativity in advertising and it started with an interesting quote from a Chief Creative Office:

“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community… faster.” source

So I got to think about the importance of creativity in advertising today, even if we talk about traditional advertising or digital advertising. Creativity never gets old and it will always be in the top of everything a marketer, advertiser or designer does.

Creativity is a major player in everything happening today, including banner ads design.

Infographic: The modern designer

Graphic design is constantly evolving. Along with it, designers must evolve as well. We believe that there are 11 characteristics that should define the modern designer. Having these 11 attributes enables him to be ahead of the competition.

See below what it takes to be a modern designer. If there is something we left out, please let us know in the comments below.