Do you work in an ad agency?

Laura / Give Aways / January 13th, 2015 / 4 Comments »

Introducing Bannersnack for agencies.
FREE for all your team if you start this month!

Say hello to Bannersnack for agencies: a master account through which you and all your colleagues can manage and create banners and online advertising campaigns for your clients.

Moreover, if you request an agency account until January 31st, you get a BannerPro for 1 year for free for all the team members your add to your account. Read the rest of this entry »

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising”.

David Ogilvy shaped the advertising world and inspired a lot of people to start a career in advertising. His research-grounded researched helped him craft simple, creative ads that both stuck and delivered results.

Even if advertising has evolved from mostly print and advertorials to static and interactive banner ads, there are some David Ogilvy timeless insights that apply to online advertising. Read the rest of this entry »

 

Almost eveybody digital marketer and publisher heard about native advertising. This is why we wanted to take an interview to a product manager who is behind a cool concept – Elasticad. They design and built solutions specifically for ad networks and ad exchanges that want to be a part of the new advertising era. The Elasticad technology makes native advertising easy for publishers and advertisers. Daniel Demian is the product manager and co-founder Elasticad.  Read the rest of this entry »

When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling? Yes it is, but who said that you can’t tell stories with banners? Who said that you can’t do more with a banner than just “Buy now” or “Click here”?

We talk more and more about the storytelling concept and content marketing trends. Every day we work a lot to create content that needs to be distributed on different channels. Every day we make an effort to create content for the next day to attract more readers and possible customers. But if we talk about “content marketing” and most of our time we focus on creating content when do we have time to market? And sometimes we forget that the other half of “content marketing” is marketing. We need a 50% ratio to create content and 50% ratio to market our content. Read the rest of this entry »

If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner?

Coming up with what to say is the hardest part whenever you’re creating something. Banner ads are no exception. Don’t let size mislead you. Though small, that 728×90, 160×600 or 300×250 banner ad holds one of the keys to your online advertising campaign’s success. Read the rest of this entry »

Before you keep reading for the reasons you clicked this article for, let me ask you two things: How much time do you spend on writing an article for your blog and how much time do you spend on finding an ideal image for that article?

And if your answer to the second question was “a little” or “very little” or “I really don’t spend time on finding a picture for an article“, I want to show you some statistics that prove the importance of visual in an article: Read the rest of this entry »

In our last interview Rand Fishkin (CEO Moz) told us a great quote about how to become a more succesul digital marketer for 2015 “Become a T-Shaped marketer.

Today we have a great guest who have a big passion in the content marketing domain. You can read her articles on FastCompany, KISSMetrics, Lifehack and other websites. Michelle Nickolaisen is a freelance writer/biz owner that lives in Austin, TX. When she’s not writing (typically about business or productivity related topics), she’s watching Buffy, Doctor Who, or Teenage Mutant Ninja Turtles. When she is writing, Spotify is her best friend. Read the rest of this entry »

At one point a big problem was that brands weren’t communicating with the client, never answered questions and wouldn’t react efficiently and in time. All these problems were solved by hours and hours of discussions, hundreds of events organized, dozens of written books, hundreds of training hours and a new wave of communicators brought into the market. Read the rest of this entry »

Today we have a special guest at our Bannersnack Ad Talk interview. Rand Fishkin is the Co-Founder, CEO and Wizard of Moz. He co-authored Art of SEO from O’Reilly Media and he co-founded Inbound.org. Rand was named on PSBJ’s 40 Under 40 List and BusinessWeek’s 30 Best Tech Entrepreneurs Under 30. Read the rest of this entry »

What makes a good banner ad? Is it the copy, the colors, the design? Or maybe the images used?

Well, if you’re wondering about the rules of a good banner ad, that can be boiled down to two major principles that you should always follow. Read the rest of this entry »