Designing a banner ad is just not enough to have a great display ad campaign. You also need to build a great landing page to get the best ROI you can with it.
According to Marketing Sherpa, getting landing pages built and tested is one of the top five challenges faced by B2B marketers. And 48% of marketers build a new landing page for each marketing campaign.
But why are landing pages so important for banner ads? How can you create a landing page that can convert and what should a landing page have?