Why Brand Promise Should be Practice and not Theory?

First let’s see what brand historically means:

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world when they submitted its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water. link

Now that we know the origin of the word, let me ask you something (and I want your honest answer here): What is a brand promise from your perspective? 

It’s Just Not the Same Anymore

For some people branding means a logo on a business card, the attitude of an employee, a service that distinguishes the company or simply a company’s lifestyle (I’m not talking about personal branding, I don’t believe in that). But for me, branding means development. That part of a company that helps you grow, evolve, get to the next level.

5 Powerful Tools Any Creative Agency Should Use in 2015

For marketers, advertisers or for anyone running a business, time is the most precious resource. You can’t get it anywhere.

For creative people, time is even more important as they have to deliver results within a time frame and on a budget. We thought of five key areas and five tools to help you manage it as effectively as possible.

Bannersnack Ad Talk “All traditional advertising has a great impact on people’s efforts in digital” via Chris Brogan

Our next guest to the “Bannersnack Ad Talk” interview category is the world’s leading authority on owning the game you most want to win,  Chris Brogan. He is the CEO of Owner Media Group, a highly sought after professional speaker and a New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here.

Why You Need to Reconsider the Death of the Banner Ad

The banner ad turned 20 in October last year. Along the way, many have praised its death countless times and others have publicly expressed their disdain.

Still, the banner ad remains the primary way for publishers to make money online and it is backed by some advertising professionals.

No doubt, the banner ad gets the blame for most of what’s wrong with the internet today: poor user experience, a lack of a solid and unitary privacy policy, intrusiveness and lagging effectiveness for display advertising.

But is it correct to blame the banner ad for everything?