7 Simple Tips to Write a Great Copy for Your Display Ads

The process of creating great display ads starts by crafting a powerful message. Copywriting is an essential part of what banner advertising means, and in some cases it’s the most important one. A good design empowers the message and draws attention, but the words you put in there define the message.

This is why we came with 7 simple tips to write a great copy for your display ads.

Bannersnack Ad Talk with the first Chief Evangelist, Guy Kawasaki

A lot of people ask me what is my job here at Bannersnack. I tell them that I don’t have a job, it is just a way of life. Because being an Evangelist for a cause (you can call it a product, a company or a brand) is more than just a marketing checklist or a sale target.

From the moment I joined Bannersnack, I wanted to learn more about what it takes to be a great evangelist. This is why I read Guy Kawasaki’s book ‘Enchantment’. This is also why, inspired by his article,  I made an infographic about “The Art of Evangelism”.

5 Tools to Help Marketers Save Time

I often hear from a few of my friends that anything has a price, but let me ask you: does time have a price as well? How much does time cost? A bit philosophical, right? I want to suggest an exercise and I hope that you will understand where I’m trying to get: ask someone who has a lot of time on their hands how much does time cost. Then, ask someone that has every bit of their time organized the same question.

How To Sell Display Advertising

There’s little to no doubt about it – signing on new clients is hard work. You spend a lot of time, money and resources to generate leads and then to close the sale. All this makes selling your clients something that’s not very popular to begin with even harder.

Try mentioning banner ads or display advertising to clients or some of your agency colleagues. Very high chances that they won’t be very excited about the idea. It’s not hard to understand why.

Questionable performance, low CTRs, ads that aren’t seen, fraud clicks, banner blindness – all these give banner ads and display advertising a bad rep. So bad that people shy away at the bare mention of it. They completely overlook any possible benefits or strong points.

5 Types of Retargeting Every Marketer Should Know Of

Digital marketing is a fast paced field. Even if new marketing technologies tend to be slowly adopted (think marketing automation, programmatic ad buying), digital marketing concepts and tactics spread easily.

If you need proof, think how fast viewability became one of the buzzwords for 2015 advertising predictions after Google dropped the bomb that only 54% of online ad impressions are viewable.

Even if retargeting has been around for some while, the concept has changed, grown and adapted to fit many tactics. If you don’t want to appear silly, read on and get acquainted with all the available retargeting forms.

5 Ways to Build Trust in Your Display Ads

What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.

Even if scary, stats like that are based on some cold, hard facts.

Display advertising campaigns are renowned for their critically low click through rates, when compared to search advertising campaigns.

What Do Pros Think About the Future of Display Advertising in Social Media?

According to Wikipedia, Display Advertising is a type of advertising located on websites. It can be seen in a wide range of formats and can contain items such as texts, images, flash, video and audio. Its main purpose is to deliver general advertisements and brand messages to the people connected to the Internet each month.

Today the most discussed type of display advertising is social media advertising, right? Well… if you think about it, Facebook promoted posts still count as display advertising. The only difference is that they are displayed on Facebook inventory. And it’s the same with Twitter, Linkedin, Pinterest and so on.

Bannersnack Ad Talk With the Creator of the Banner Ad – Joe McCambley

Last year we celebrated with an infographic the 20th year from the moment when the first banner appeared in HotWired to the moment when Doubleclick was founded.

Today we have a great interview with the creator of the banner ad – Joe McCambley, co-founder of The Wonderfactory, about his professional life, the tools he uses, resources that he recommends and of course…banner ads.

Your Guide to Google Display Ads

Whether you want to start running display ads to get more customers or whether you want to start retargeting/remarketing on the Google Display Network, you need to create specific ads.

What’s great about display ads is that they go beyond text. You can use images, text, colors, buttons and even animations to convey your message more effectively.

Still, what size should you choose for your Google display ads? One or more slides? What should you add in your ad? Is there anything you can do to get better performance?