5 Types of Retargeting Every Marketer Should Know Of

Digital marketing is a fast paced field. Even if new marketing technologies tend to be slowly adopted (think marketing automation, programmatic ad buying), digital marketing concepts and tactics spread easily.

If you need proof, think how fast viewability became one of the buzzwords for 2015 advertising predictions after Google dropped the bomb that only 54% of online ad impressions are viewable.

Even if retargeting has been around for some while, the concept has changed, grown and adapted to fit many tactics. If you don’t want to appear silly, read on and get acquainted with all the available retargeting forms.

5 Ways to Build Trust in Your Display Ads

What are the odds that you’ll click the next banner ad you see? Some stats suggest that you’re more likely to survive a plane crash or give birth to twins than to click a banner ad.

Even if scary, stats like that are based on some cold, hard facts.

Display advertising campaigns are renowned for their critically low click through rates, when compared to search advertising campaigns.

What Do Pros Think About the Future of Display Advertising in Social Media?

According to Wikipedia, Display Advertising is a type of advertising located on websites. It can be seen in a wide range of formats and can contain items such as texts, images, flash, video and audio. Its main purpose is to deliver general advertisements and brand messages to the people connected to the Internet each month.

Today the most discussed type of display advertising is social media advertising, right? Well… if you think about it, Facebook promoted posts still count as display advertising. The only difference is that they are displayed on Facebook inventory. And it’s the same with Twitter, Linkedin, Pinterest and so on.

Bannersnack Ad Talk With the Creator of the Banner Ad – Joe McCambley

Last year we celebrated with an infographic the 20th year from the moment when the first banner appeared in HotWired to the moment when Doubleclick was founded.

Today we have a great interview with the creator of the banner ad – Joe McCambley, co-founder of The Wonderfactory, about his professional life, the tools he uses, resources that he recommends and of course…banner ads.

Your Guide to Google Display Ads

Whether you want to start running display ads to get more customers or whether you want to start retargeting/remarketing on the Google Display Network, you need to create specific ads.

What’s great about display ads is that they go beyond text. You can use images, text, colors, buttons and even animations to convey your message more effectively.

Still, what size should you choose for your Google display ads? One or more slides? What should you add in your ad? Is there anything you can do to get better performance?

Bannersnack Ad Talk “Remarketing is an Artform in its Own Right” via Martin Shervington

Today guest at “Bannersnack Ad Talk” is a Google+ specialist and a great author of several books including: Developmental Coaching and Peak Performance. Martin Shervington, has spent the past 15 years empowering people as an executive coach, personal development trainer, author and marketing consultant. He is the founder and community manager of ‘Plus Your Life!’ and ‘Plus Your Business!’  He spends much of his time on Google+

Guest Post: The Importance of Branding in (the right) Banner Ads

Today we have a guest post from Mako Lehel Mor founder and designer of BrandMor. He graduated Art Direction in advertising, but soon Lehel has discovered branding and specialized himself in that discipline. Over the years (10 years in branding) he collaborated with national and international clients delivering a relevant and engaging communication strategy for them. Besides BrandMor Lehel is collaborating with Ampro Design Consultants a leading branding agency in Romania.

Display Performance 101: Conversions and Conversion Rates

Part of what makes online advertising interesting is the fact that it allows you to track performance. That and many ways in which you can get granular with the details on who you want to show your ads to. But more on that another time.

With digital marketing, you have the tools that enable you to find out how you’re measuring against your objectives. Still, good tools aren’t enough. You also need to select the most relevant metrics.

Why Brand Promise Should be Practice and not Theory?

First let’s see what brand historically means:

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world when they submitted its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water. link

Now that we know the origin of the word, let me ask you something (and I want your honest answer here): What is a brand promise from your perspective?