I am a big believer in visual content marketing. But don’t get me wrong, I also believe that we need to find the right balance between visual content such as visuals, photos, videos and other visual formats and also the written and audio content.
Every piece of content has its own strengths and when we know how to use it to get the results we want, we are on the right path.
Recently, BuzzSumo done a research on BuzzFeed most shared visuals and they wrote a compelling article about it. They’ve talked about the most viral visuals and how they got to be so shareable.