Bannersnack Ad Talk “From the beginning I would focus more on paid advertising” via Neil Patel

If you are working in the digital marketing industry you are familiar with Kissmetrics, Quicksprout, Crazy Egg or  Hello Bar. More than that, you know who is Neil Patel and you don’t need a fancy introduction about him.

In the following interview you can read about Neil’s career, how banner ads work for his companies and what is the most common mistake when it come to display advertising.

7 things advertisers can learn from professional instagrammers

There are two essential attributes for a successful banner advertising campaign: creative and smart.

Creativity is all about design, how you create your banner ad, the colors you choose , the CTA button and so forth. Smart is all about the campaign, the targeting you use: search retargeting, facebook ads, retargeting.

Today I want to talk about the first category: Creativity and put it on the same page with Instagram. Exactly! Instagram + Creativity = Love.

All you need to know about Facebook retargeting

For small business owners, marketers and advertisers alike, retargeting is one of the most efficient ways to advertise online. A December AdRoll study shows that marketers rank retargeting as second most efficient type of advertising, after email marketing.

Still, until late 2012, there were only two channels available for retargeting: websites ad inventory and email. Then Facebook launched the Facebook exchange and gave advertisers a brand new channel to reach their audience.

Bannersnack Ad Talk “The ability to connect to other people is the most important achievement of the Internet” via Ann Smarty

You can read her articles on Entrepreneur, Search Engine Journal, MashableSocial Media Examiner, Hubspot and Moz. She is passionate about guest blogging and her passion resulted in her project — MyBlogGuest.com, the free platform for guest bloggers and blog owners. Today we will talk with Ann Smarty about her career, MyBlogU and other interesting topics.

Also, if you are a Twitter user and you love to chat with people in different communities you can join their weekly Twitter Chat on #vcbuzz hashtag (here you can read all their twitter chat until now).

Bannersnack Ad Talk “It’s hard to stand out without great visuals” via Sujan Patel

Today we are having a special guest who has 12 years of experience in digital marketing and is the VP of Marketing at When I Work. Sujan Patel  is currently one of the industry’s leading experts on creating digital marketing strategies for companies that are looking to make an impact in their fields. He is also an avid blogger and writes for Forbes, Inc, WSJ and Entrepreneur.