Here’s a case study about Sony’s AB test on banner ads:

Sony had some banner ads promoting customizable laptops, but they were not performing very well. So one of their web merchandisers thought about starting an AB test with some variations of the message an the design of the banners, to find a solution to fix the problem.

The test includes 3 banners, so it was actually an A/B/C test. Their messages focus on either the customization options or on a promotion on double SSD storage. The result was about to show them what was the more attractive offer for shoppers.

Check out the 3 banners bellow:

The banner efficiency was analyzed by tracking 2 things: the number of clicks on each banner and the conversion (how many visitors that clicked on each banner landed in the shopping cart)

The ABC test results



Conversion rate



1.2% (30.17%)

Variation 2

- 2.9%

1.1% (30.17%)

Variation 1


1.4% (30.19%)

The results are pretty clear. The variation 1 is a clear winner: it led to a 21.3% increase in visitors that reached the shopping cart compared to the original banner.

The variation 2 of the banner performed worse, decreasing conversions by 2.9%.

This case study was conducted by Optimizely. You can ready the whole story here:

If you want to make some AB or ABC tests in your advertising campaigns, check out BannerSnack!

This month (August 2014), you can purchase any BannerSnack subscription for a discounted price. Save 20% when you upgrade your account!

Here’s the discount coupon for all BannerSnack users:

Don’t forget to click Apply coupon after you enter your discount coupon.
Enjoy creating premium banners!

Product Layer is a crowd-sourced product information API that lets you retrieve basic product information by scanning barcodes with your iPhone. So they started a campaign trying to find developers that are interested in this project.

They started with a single banner (banner1) but after receiving some feedback about the text, they tried 2 other banners (banner2 and banner3). See them all below:

CTR results

Banner 1                 20,625 impressions               59 clicks                        0,29% CTR

Banner 2                 14,538 impressions               38 clicks                        0,26% CTR

Banner 3                 14,574 impressions               26 clicks                        0.18% CTR

Judging from this, the first banner “something awesome is coming” was the most efficient ad and the “product-centric apps” ad was the least efficient, probably because the message was not understood by the audience.

Conversion results

Looking at the conversion rates we notice that things are somewhat different: banner 1 is still the most efficient (29% conversion), but it is followed by the banner 3 “product centric” (23%). The (few) people who clicked on this banner were ready to sign up, much unlike the people who clicked on the banner 3. Only 9% of these converted.

Don’t judge the efficiency of a banner on CTR alone. Find a message that brings people on the website and converts them.

Want to try the power of A/B testing in your campaigns? Check out BannerSnack! You can create different variations of banners in our editor, and use them in your campaigns. BannerSnack campaigns is the tool you need to test your banners and advertise like a pro.

Data source here.

Here’s another Facebook ad split test, conducted by AdEspresso. They ran a campaign with the goal of increasing the number of likes on their Facebook page and had both these version run at the same time.

You can see their ads below. Notice that they are exactly the same (headline, image, audience), except for the copy.

The first one says: LIKE us for pro tips on how to improve your Facebook ad campaigns today!
The second one says: LIKE us for daily tips on how to improve your Facebook ad campaigns & increase your ROI!

Which one do you think performed better? Vote in the poll below and then you’ll see the answer!

AB testing your ads is very important. In this particular case, had they not run a split test, they might’ve never known that Facebook advertising can actually have an impact!

 Use BannerSnack to test your banners and create powerful advertising campaigns!

Today I’ll introduce you to an interesting experiment. This campaign was started by a writer who‘s trying to get the word out about her new book. She made 2 banner ads featuring two different versions of the book cover. The copy, the illustration and the targeted group of her ads were the same for both versions. The only thing that was changed is the background color of the cover, as you can see in the pictures below.

These ads ran in the Facebook newsfeed and on the right side (domain ads).

ebook ad ab testing


The click-throughs from the Facebook domain ads were so minimal that the results were useless but the gray background cover beat the red by more than 5 to 1 in the Facebook newsfeed!
The author has, of course, removed ad A and she also stuck with the grey cover for the book, not just in the ads.

This teaches us that sometimes the smallest changes can have a great impact on results, and that we should always be testing!

BannerSnack is the perfect place for AB testing your ads! Check it out and start experimenting for better campaign results!

How ad retargeting works

June 4th, 2014

Retargeting is the new big thing in advertising – this is something all online business owners and  marketers know. If you need to know more about it before you decide to start your very own retargeting campaign, keep reading.

What is retargeting?

Retargeting is also being known as remarketing and it is a lot more efficient than classic online advertising. Most websites have a conversion rate of 2% of the traffic on the first visit. The problem is that all the rest – 98% is lost. Here’s where retargeting does its magic. It will help you reach all the people that didn’t initially convert. They have already shown interest in what you have to offer, so your chances of converting them are pretty high.

How does it work?

To make that work you can insert a piece of code (also called pixel) on your website and it will be cached by the browsers of your visitors as cookies. Those cookies will then tell the ad providers when to serve your ads.

If you’re ready to test the power of retargeting, you should try BannerSnack because it has simplified everything. You can create the banner ads for free and then start ad and retargeting campaigns that will be optimized by our advertising specialists.

Need more information? Find it here or talk to one of our campaign managers.

Did you know that you can personalize your YouTube channel with art and that you can create a banner yourself? Create a banner with BannerSnack, using any texts, images, shapes and illustrations you want to add a personal touch to your channel.

Your YouTube banner will look different across devices, so YouTube’s recommendation is to make it really big (2560 x 1440 – the whole image will be displayed on TV only) and then pay special attention to the middle section of the banner, because that part will be displayed on computers, tablets and smartphones. Click here to view how much from your banner will be displayed on each device.

Make a YouTube banner starting from one of the following templates:

You banner will look huge on BannerSnack, so to be able to work on it, please use the “Zoom in” button.

In BannerSnack you can click on each element and then drag and drop it anywhere. You can also change the text by double clicking it (more text options on the right) and add your own images. More about using BannerSnack here.

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After the latest April update, Twitter’s look has changed significantly. The new Twitter covers look a lot like Facebook covers.

The recommended size for Twitter is 1500 x 500px.

Many Twitter users had chosen carefully and creatively their header and profile images and they will need to change them again, because the old ones don’t work so well anymore.

So, if you need a new unique Twitter header, use BannerSnack to create it. We’re providing some template below. With some creativity, you can make a totally different, but awesome Twitter header image in BannerSnack.

If you’re new to BannerSnack, you may want to watch a video to see how it works. There are so many options available! You can add any image you want as background or object and you can customize the text, colors and more. Have fun playing with BannerSnack!

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Wouldn’t it be great if you could start display campaigns with just a few clicks right after you created your banners? Do you really have to upload banners to ten different places? And CPM, CPC, CPA, PPC, CTR… Does it really have to be that complicated?

We built an easier approach to banner advertising and now we’re inviting everyone to create campaigns right from BannerSnack.

How BannerSnack Campaigns works

It’s really easy: after you’ve created your banners, all you need to do is visit: Add the banners you want, the campaign and audience details, add the budget and click “Save”.

You don’t have to worry about anything else: our account managers will review and approve your ads. Moreover, they will constantly optimize your campaign so that you get the best possible results.

Why is BannerSnack Campaigns better

  • Access to largest inventories. Because BannerSnack uses APIs to connect to the biggest ad exchanges (such as DoubleClick AdExchange), you get a wider reach for your ads than with a single ad network.
  • Your own account manager at no extra cost. You don’t need to be or hire an expert to help you manage your ad campaigns
  • Constant optimization. Our experts will constantly watch and optimize your campaigns, making sure that you get the best results.

Read more about BannerSnack Campaigns here.

What do you think of it? Let us know in the comments below!

Free stock images for ads

January 30th, 2014

Here’s the deal guys: if you use BannerSnack, you’re in luck, because now it offers full access to the stock image library to all users. The stock images are produced by TheAdStock, and here are some important facts about them:

  • they are free
  • they feature humans
  • they are on transparent background
  • they cover a wide range categories: beauty & fashion, business & finance, computers and electronics, education, food and drink, medicine and health, shopping, sport

Let’s see how you can use them:
Go to BannerSnack and sign up if you’re not a user already, and start making your banner. To insert a stock image, click Add image, then Stock images. Search for a keyword and choose an image. You can move it with drag and drop and resize it with the mouse. Of course, you don’t want the image to be the only element in your banner ad, so add whatever you feel is still missing from your banner: background, text or button.

We wish you success with your ads!