Believe it or not, email marketing is a great addition to your SEO strategy. One of the main goals of any business is to build a loyal audience – rather than getting the audience from paid advertising. The KissMetrics research shows that email has nearly three times as many user accounts as Facebook and Twitter combined. That’s a whopping 2.9 billion of users.
Every online marketer should use email marketing as a key tactic to share their brand’s content and a permission-based marketing channel for sales. Based on the Content Marketing Institute survey, 80% of marketers that use email marketing could improve their SEO strategy.