Since Instagram was acquired by Facebook, the social media platform practically exploded. It generates more traffic than ever and in terms of marketing and advertising, being linked with Facebook, it became a „must try” for every new or established brand or business. Why?
People and businesses who are advertising on Instagram have now complete access to Facebook’s vast user data and thus, they can target specific audiences better than with any other social media network. On top of that, we know that Instagram has the best engagement rate out of all social media platforms, which makes it one of the best choices for marketers and advertisers. Last but not least, Instagram ads are not intrusive. They look just like the regular posts and therefore, they are more likely to generate engagement than any other ads published on similar platforms or even websites.