flash banner Archive

How Does Banner Advertising Work?

How Does Banner Advertising Work

There is a lot of talking around banner design and banner advertising.

In this article we will show you how banner advertising works.  

But first of all, let’s see who has launched the first banner ad and which website hosted it. The fact is that the first banner ad is so popular among all the online advertising tactics that it’s having its own domain called – thefirstbannerad.com.

Embedding flash banners in WordPress hosted blogs

It’s known that WordPress won’t allow users to post flash content on their platform, unless they host their blogs elsewhere. However, there are a few exceptions; WordPress allows you to post *some* flash content, things like YouTube or DailyMotion videos.

What I’ve discovered is that WordPress allows you to post many other kinds of flash banners and content on your blog.wordpress.com blog, including SnackTools widgets like banners and music playlists. You only need Gigya.

Read more here.

Top 5 advantages of AS3 over AS2 (or why should Google AdWords accept ActionScript 3.0 banners)

ActionScript 3.0 (AS3) replaced ActionScript 2.0 (AS2) back in 2006. Ever since then, the new language proved to be a great success, for many reasons. I will especially name the ones that are relevant to us, the end users:

1. ActionScript 3.0 is faster. Because for AS3 code, Flash Player 9 & 10 use the video card directly, AS3 flash animations use less CPU power. In other words, your computer works better with AS3 flash.

2. Smoother graphics. As a consequence of using the video card directly, ActionScript 3.0 can render smoother, video game-like graphics.

3. 3D effects. In ActionScript 3.0 you can create 3D animations like those you can find in the BannerSnack app. In ActionScript 2.0 it’s virtually impossible to do that.

4. Complex effects & custom tweening. ActionScript 3.0 allows programmers to create more complex, movie-like, spectacular and eye-catchy animations than ever! Look at what BannerSnack or FlashEff can do – 90% of what these apps can do would be impossible with AS2. Moreover, AS3 allows you to use custom tweening (ease-in, ease-out, ease-in-out/strong, back, bounce, elastic etc.) for better CPU resource management and more spectacular animations.

5. Better text animations. ActionScript 3.0 allows for more complex text effects, improved readability and faster & better text rendering. Like with all effects you can find in BannerSnack, most of the text effects can’t be technically developed in AS2.

In spite of Flash Player 9 & 10 having a 99% market penetration, Google AdWords still require your flash ads to be created for Flash Player 4-8, which only can play AS2.

We want to change that, so we started this Facebook fan page: http://www.facebook.com/as3petitionadwords. If this cause resonates with you, please become a fan or express your opinion on the Wall.

In-site banners

When you say “banners” or “flash banners” people tend to think of banner ads. That’s because usually web banners are by definition a form of online advertising. And you too probably use them to advertise…

But how about placing your own banners on your own website? I’m talking about banners that lead to another page within your website. This way you could “advertise”…

  • a promotion or a special offer,
  • an article or any content you’d like your visitors to read
  • a new product
  • a newsletter or subscription
  • your blog
  • etc.

To loop or not to loop, that is the question!

Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.

However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.

So the question is whether you should use looping or not.

Well the answer is – again – it depends.