banner advertising Archive

How Does Banner Advertising Work?

How Does Banner Advertising Work

There is a lot of talking around banner design and banner advertising.

In this article we will show you how banner advertising works.  

But first of all, let’s see who has launched the first banner ad and which website hosted it. The fact is that the first banner ad is so popular among all the online advertising tactics that it’s having its own domain called – thefirstbannerad.com.

5 Quick SEO Tips for Banner Advertising

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How can we make our banner ad stand out in this fierce dispute for the consumer’s attention? How can we improve the efficiency of our message when consumers use more and more tools to hide our banners and even develop some “digital diseases” like banner blindness. And things aren’t going to get better. In fact, the CTR keeps getting worse. If in 1996 the average CTR was 2.1%, in 2012 was as low as 0.1%.