Let’s get something straight right from the beginning. The whole process of planning, creating and monitoring a Banner Ad campaign is a hassle. We know it, you know it, everybody knows it. And that’s fine. Nothing that’s high quality and has great ROI isn’t easy. And if some life-coach told you that it was, he was lying! So, now that we settled that banner ads aren’t an easy job, let’s see how we can make the experience more pleasurable and aimed for success.