Are you looking for advertisement ideas for your next campaign? You sure are lucky, because that’s what we’re talking about today!
If there’s something that comes and goes from our lives (besides money, luck and people) it sure is inspiration! We know how difficult finding something that hasn’t been done before is, but luckily no one ever got hurt from getting inspiration from one or another. That’s why in this article we’re bringing into spotlight 5 great advertisement ideas from which you can get your inspiration!
Let’s start from the beginning. What is an advertisement? The short and easy definition of this broad term is:
Something that is shown or presented to the public to help sell a product or to make an announcement.
Of course, this is the scaled down definition of everything that advertising represents, but it shows the most important reason why people are practicing it. Selling!
What types of advertisement are out there?
If we’d be living in 1950, you’d probably be reading this article in a newspaper or a magazine. At the beginning of advertising times, there was lots of text in the ads and the main method of advertising was proving the authenticity of the products presented in the ads, by mentioning doctors and professors that could vouch for the products. If we were in 1950, in this chapter I would only talk to you about printed ads, radio and if you’re lucky a bit of TV! But nowadays, with the help of technology, there are so many types of advertisement, that marketers and advertisers become overwhelmed. And even more, there are more types categorized by different criteria like channel or purpose.
Since we’re in the age of the Internet, we’re going to show you some online advertisement examples that will help you put together your next campaign or at least plant some seeds of thought!
Here comes the first example of advertisement:
1. Charity Water – Newsletter
Have you ever heard about charity:water? It is a non-profit organization that provides clean and safe drinking water to people in developing nations. One of his awesome ads is actually an automated email, part of their email marketing strategy, that is automatically sent to people when they donate different amounts of money. What’s special to this advertisement? That donors can track their money through charity: water’s occasional emails that show them exactly where their money are or what they’re used for.
Take away tip: Find a unique reason to send emails to your subscribers, give them something they might actually benefit from and give all your interest to make the emails less plain and more fun!
2. Ice Bucket Challenge – Facebook
There are so many good advertisement ideas on Facebook, but there was one we couldn’t leave out. Probably one of the best Facebook campaigns we can talk about is Ice Bucket Challenge. Even though this isn’t your typical business advertisement example, there are lots of lessons you can learn from it. The Ice Bucket Challenge, of which purpose was to raise awareness and funds about ALS, is one great example of how you can direct and manage social media for a social good. Celebrities, politicians, people of all ages joined this global challenge that took place offline and was promoted on Facebook.
What you can learn from this campaign are the next following things:
• Choose the right moment to plan your campaign. For example, Ice Bucket Challenge was set during summer, avoiding celebrations like Easter or Christmas. And also, who wants to throw a bucket of ice in their heads during winter?
• Keep it simple. The rules of IBC were clear and concise. People knew exactly what they had to do, what hashtag to use and where to donate if they wanted to. Don’t make your potential attendees go through long and tangled rules of the game if you want them to get involved in your campaign.
• Focus on what you want to obtain. Whether it’s a social cause you’re promoting, or you want to advertise your business, you never can forget the purpose of what you’re doing. If you want to enter the world of paid advertisement, Facebook is even helping you with that by suggesting you possible objectives of your campaigns.
3. Mercedes Benz – Instagram
When I found this campaign I’m about to tell you about, I was ecstatic! I wanted to apply this strategy to any client, just to see how it works. I believe this is a great example of product advertisement. Mercedes Benz USA made an Instagram campaign in order to get closer to a younger audience. The idea behind the campaign was to let users customize their own Mercedes GLA by browsing Instagram and jumping from post to post and account to account.
Users had the possibility of choosing their preferences from among its different components, such as color, wheels, roof and grill options.All of which had their own accounts and a number of options to pick from. Users could then easily navigate from one component to another by simply tapping their screens.
I’m sure that they put lots of effort and time into this campaign. Only think about the amount of email addresses they needed to create so many accounts.
Take away tip: Play with the platform you’re working on! Find its strengths and plan a campaign based on them.
4. Snickers – Twitter
If you’re hungry, this next advertisement example will make you hangry *when the lack of food causes you to become angry*!
Do you know which is Snickers’ tagline? You’re not you when you’re hungry. Which totally makes sense! Their 2016 campaign, Hungerithm, was based on a strategy which was influenced by the mood of the Internet. The angrier the Internet was, the cheaper the bars of Snickers – to make everyone a little bit happier. Snickers monitored the posts on social networks and lowered the price of the candy at a certain number of angry posts.
“We’re hoping this shows consumers that Snickers is on their side during trying times!” said says Renee Lewington, Snickers marketing manager at Mars Australia.
Take away tip: Always pay attention to what your audience is doing and act accordingly. Join any mood they’re having.
5. Bannersnack – Infographics
One advertisement tool I absolutely love and always encourage people to invest time & money in are infographics. We are visual beings, visual content gets to us faster than the written one! Reason why infographics are the most shared type of content! Of course infographics are almost always part of a wider content strategy, but as an advertisement idea – they’re awesome!
For example, the infographics we’re making are included in our marketing strategies. We either include them in newsletters, post them on Social-Media, upload them on Slideshare for easier use and so on an so forth. This one, has brought us a lot of web traffic and attention on social media! So, if you want to easily catch your audience’s attention, increase your brand awareness, get a chance to go viral and at the same time create something that’s easily shareable and embeddable, infographics should be on your list.
Click the photo to go to the infographic!
Take away tip: Get your information from credible sources and don’t forget to cite them at the end of your infographic.
We hope these examples of good advertising ideas will be great sources of inspiration and motivation for you when you have to create a marketing strategy! Let us know whether you tried any of these and if it worked.