This is quite a funny and playful interactive ad for a book festival. I quite liked it. It’s eye-catchy. And I love books.

However, I keep asking myself what if I loved food? Would the second slide be relevant to me? I guess not. But that maybe is something done on purpose. Perhaps it’s a subliminal message for those who are always keen on feeding their stomachs, but almost always forget about their brains.
 
 
Uh BTW, my stomach aches… Where’s that pizza?…

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