The video banners fall into the latter category. They are special kind of flash banners that, as their name suggests, incorporate some video footage. Video banners are alternatively named, rich media banners, online video ads and such.
The example above contains a few video frames followed by some traditional graphics and text. However, there can be video ads that look and react more like a YouTube video – they have a play/pause button, a progress bar and eventually a volume slider.
Like in the ad below:
Click here for a bonus.