This is quite something. A friendly banner, in a sea of annoying and aggressive display ads…

Now, I know you’ve already watched the banner. And just began reading these lines about… now. Well, that’s quite understandable: it grabs attention …from the content. That means the banner blindness doesn’t work here.

But why is that? Why is this banner working so well?

Besides the fact the approach is very creative, there are some few reasons that may have helped this banner get clicked:

1. First, it’s friendly. You noticed it, but you can hardly say it was intrusive or annoying.
2. Second, it has a strong marketing copy. Its cute conversational tone just keeps you from resisting it.

Hi. Banner here. You just gotta love me.

This entry was posted on Tuesday, November 11th, 2008 at 2:23 pm and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.