The ClickTAG variable

The ClickTAG variable is a tracking tool assigned by a publisher or ad serving network to a flash banner ad. It is also used to link the flash banner to a destination URL.

Okay. But why using ClickTAG when a link – the destination URL – can be hard coded into the SWF itself? Well, that’s because hard coding the click-through URL into the SWF would make click counting impossible. And that would kill the CPC advertising system – the popular system Google uses too.

Also, the ClickTAG variable has many other advantages:

1. Both sides – advertiser and publisher – can count clicks-throughs
2. You don’t need to modify the SWF itself if you need to change the destination URL
3. The destination URL can be easily checked without the help of a flash programmer

If you use BannerSnack to create banners and you need to advertise with “Publisher X” all you have to do is send it the exported SWF file and the destination URL where you would like the users land after clicking your ad.

However, if you want to embed the SWF yourself, you can use the ClickTAG SWF embed code generator or use this alternate method:
<object type=”application/x-shockwave-flash” data=”” width=”300″ height=”250″>

<param name=”allowScriptAccess” value=”always”/>

<param name=”movie” value=”“/>

<param name=”bgcolor” value=”#FFFFFF”></object>


If you use BannerSnack to create flash headers, change the _blank value with _self.


  1. Judith April 21, 2009
  2. clickTAGer April 25, 2009
  3. Creator April 27, 2009
  4. Dan Reez July 6, 2013
  5. Creator July 11, 2013
  6. surman August 6, 2013
  7. Creator August 13, 2013
  8. Jishnu July 25, 2014
  9. Jani Rad July 25, 2014
  10. kylie November 26, 2015
  11. Jeff April 19, 2016
  12. Daniela Fantaziu April 20, 2016

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