“Our condolences to BMW, Mercedes and Lexus”

  

Says Hyundai. Now that’s a headline!

I wonder if the guys who made this ad ever heard about negative campaigning.They wouldn’t be the first, nor the last.

However, what puzzles me is the ad’s possible subtle meanings. You know, auto industry… recession… financial crisis… the Big Three? Oh, but what am I talking about? None of the cars mentioned in this ad is made by the Big Three… Knowing this automatically makes it acceptable, right?

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This entry was posted on Tuesday, June 9th, 2009 at 4:04 am and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses to ““Our condolences to BMW, Mercedes and Lexus””

  1. potsky92 Says:
    September 29th, 2009 at 3:31 am

    Hyundai’s ads are totally absurd. They’re not supposed to say that to their competitors as if they were that great just by winning certain awards. BMW, Lexus and Mercedes are brands known for decades. Hyundai’s just starting their success.

  2. Creator Says:
    October 8th, 2009 at 1:26 am

    Well, you know, attacking other brands can make your ads successful… but also can make you look ridiculous. I agree there’s no such great difference between the four brands for one of them to be so arrogant. It’s not like Hyundai is the Mac’s of the automobiles.

  3. Violette Dorset Says:
    June 14th, 2010 at 2:06 am

    This an Excellent post, I will be sure to bookmark this post in my Diigo account. Have a good evening.

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