Must Know Online Advertising News #WeeklySnacks no.13

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This is our thirteenth edition of #WeeklySnacks and contrary to popular belief, there’s nothing unlucky to it! It’s also our last edition from 2016 so we’ll only meet again in January. Get your weekly dose of Online Advertising and Social Media News!

Facebook Tests Letting People Block Alcohol or Parenting Ads to Avoid Stirring Painful Memories

We all have memories that we’d like to hide in a box in an attic in far-far-away land.  In a test, people will experience turning off Facebook ads from alcohol marketers and parenting related messages. “Those are the two most common topics,” said Mark Rabkin, VP of core ads at Facebook. “For families who experience the loss of a child, to continue to see ads about parenting and new baby stuff, that can be really upsetting.”

Snapchat Rings In the Holidays With Custom Geofilters

“Snapchat added holiday options to its custom geofilters Friday in the U.S., U.K., Canada, Brazil, the United Arab Emirates and Saudi Arabia.” Are you among the lucky ones having this featured working? If so, feel free to send us some screenshots! We’d love to see them too!

Twitter Testing Mobile App Design With No Retweet Button

Would you imagine a world in which Twitter doesn’t have a Retweet button? Neither do we, but apparently, they’re testing a new design which excludes this happiness-bringing button! We’d better get used to the idea.

Google agrees to change when it scans emails for ad targeting

Google agreed to change its email scanning practice on Tuesday as part of a court settlement. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. Smart move, we’d say.

This is it! Have a Merry Christmas and a Happy New Year!

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