How to make banner advertising work on a budget

I’ve found an interesting video about how to buy advertising space for your banner advertising campaign when you don’t have tens and hundreds of thousands dollars to spend.

Besides what is said in the video, before buying any ad space on a website, I would recommend you to check the website’s traffic. I know this is obvious, but some websites won’t tell you anything about their traffic and others will give you bloated figures. So the best thing to do is to take this info from another, independent source like Alexa or Compete.

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