…2009 came right after the corner. It’s time to do the math for the year that just passed. Well, not quite – we have only the figures for the first two quarters of 2008. Let’s see them:
Internet advertising revenues in the United States totaled $11.5 billion for the first six months of 2008, with Q1 accounting for approximately $5.8 billion and Q2 totaling approximately $5.7 billion. Internet advertising revenues for the first six months of 2008 increased 15.2 percent from the same period in 2007.
Display-related advertising revenues totaled $3.8 billion or 33 percent for the first six months of 2008, up nearly 19 percent from the $3.2 billion (32 percent of total) reported for the same period in 2007. Display-related advertising includes Display Banner Ads (21% of 2008 first six-month revenues or $2.4 billion), Rich Media (7% or $806 million), Digital Video (3% or $345 million), and Sponsorship (2% or $230 million).
source (beware, it’s PDF)
You can see that banner ads alone has 21% of the total 33% percent of the display related ad revenues. Therefore, banner advertising must not be dead.
However, some say display advertising (including banner ads) revenues will drop dramatically in 2009.
What do you think? Will you advertise less this year?