In order to enhance the user experience, flash banners are often interactive. That means that they react in accordance with the user’s actions. The most common features of an interactive banner are the rollover buttons, checkboxes, in-banner navigation systems, sound on/off buttons, play-pause buttons, close buttons and so on. Also interactive banners are often expandable and/or retractable, which means they can change their size based on user action.

Let’s see a simple example of interactive banner:

Here you have more like a 4-page brochure site for Volvo XC90 than a banner ad. Great stuff!

This entry was posted on Friday, December 12th, 2008 at 3:23 am and is filed under Banner Advertising Basics, Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.