Not very long ago I’ve asked myself whether text can grab attention by itself, and I’ve gave you an example. Now, that example still contains some visuals. Not many, but it does.

The following banner is entirely based on typefaces (surely, you might argue that the subtle gradient background is an image after all):

Replay

Anyway, after a long and interesting discussion on LinkedIn on this subject, I came to the conclusion that text and visuals are mere tools and what matters the most is the concept behind the ad.

This entry was posted on Friday, May 29th, 2009 at 6:07 am and is filed under Examples. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.