Google AdWords ACTUAL image sizes

Google AdWords ACTUAL image ad sizes

Introducing the new banner standards from Google AdWords:

  • Void Banner: 468×49
  • Followerboard: 728×79
  • Almost-Square: 250×239
  • Small Almost-Square: 200×189
  • Depressed Large Rectangle: 336×269
  • Depressed Medium Rectangle: 300×239
  • Short Skyscraper: 120×578
  • Wide-Short Skyscraper: 160×578

You might think this is a joke, but it isn’t. While Google tells you to use standard sizes for your banners, what they will display is a shrinked version of your ads, “to accomodate your URL and a Google link”.

Real-world comparision

Original ad

Shrinked/resized/compressed ad version from Google

Ouch! Stretched faces? Stretched LOGO? This is exactly what should NOT happen when you advertise your brand online.

Advice for advertisers

Submit your banners in the “new format sizes” I’ve mocked at the beginning of the article. If you look carefully at the figures, you will notice that Google takes 11 or 22 pixels off the original standard banner sizes. So if you want your banners not to get resized, submit your banners in these strange, cropped formats. Google tells you to do this as well.


However I can’t abstain from wondering why does Google need to introduce these new format sizes (while so many organizations strive to set and follow standards). Oh, for the URL and Google link. The URL is almost useless, since the whole banner links to an URL. The Google link is totally useless for the advertiser – I mean you pay for these ads, why would you want the ad network (Google AdWords) advertise along with you, within your ad space, on your expense!? Can’t they remove any links from your ads like all major ad networks do and save us from this non-standard sizes vs. resized banners nonsense?

Disclaimer: flash banner ads “may not be resized”. All flash banners must be submitted in the standard sizes.


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