You probably already know that BannerSnack and banners created with BannerSnack work only with Flash Player 9 or 10. This compatibility problem made some of our members worry about their banners not being seen by the Internet users who have older flash players installed. Ad networks that don’t accept ActionScript 3 banners fear the very same problems.

Your concerns are fully justified. Their concerns are fully justified. So this must be of our concern too.

Let’s see what the surveys say about the Flash Player versions penetration:

Notes

1. Mature markets include US, Canada, UK, Germany, France, Japan.
2. Europe includes UK, Germany, France.
3. The Emerging markets are surveyed every other wave. They include China, S. Korea, Russia, India and Taiwan. Percentages are carried over from the previous wave when emerging markets are not surveyed.

Source: Adobe.com

Conclusion

The data looks very promising, with the Flash Player 9 and 10 having together an over 99% penetration rate within the “mature markets”. It’s a pity we don’t have any data for the “emerging markets” in 2009, but judging by the previous years’ figures, the difference between the penetration rate within the “mature markets” and within the “emerging markets” is negligible.

It’s clear that for technology there’s only one way to go, and that way’s up. So we can expect these figures to go up too as time passes.

This entry was posted on Friday, May 22nd, 2009 at 2:54 am and is filed under News & Opinion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.