Flash banners vs. GIF banners vs. Static banners

We’ll going to start a 3-post series about the three main banner types: flash, gif banners and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds).

Today we’ll begin with flash ads.

What is a flash banner

A flash banner is an animated web banner created using Adobe Flash technology. These banners employ complex animations (like movies) and sound and are often interactive (they “react” based on what the user is doing).

Physically, flash banners are .swf objects embedded into web pages.



  1. They are eye-catching
  2. Animated and possibly interactive
  3. Can tell relatively complex stories through animations and words
  4. Can entertain the users and give them a subject to speak about


  1. Require the users to have Flash Player installed
  2. Burdens the web page making it slower to load
  3. Some publishers accept only GIF or JPG formats
  4. If too intrusive, can annoy the users

*Disclaimer: We decided that we’ll be focusing on developing more HTML5 features and disconnect the Flash editor. Find more info about this here. Please feel free to contact us if you need further information or have any queries about our product.


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