We’ll going to start a 3-post series about the three main banner types: flash, gif and static. We’ll give you a short definition for each of them and we’ll tell you what advantages and disadvantages each of them carry (promise it won’t be as boring as it sounds). Today we’ll begin with flash banners.
A flash banner is an animated web banner created using Adobe Flash technology. These banners employ complex animations (like movies) and sound and are often interactive (they “react” based on what the user is doing). Physically, flash banners are .swf objects embedded into web pages.
- They are eye-catching
- Animated and possibly interactive
- Can tell relatively complex stories through animations and words
- Can entertain the users and give them a subject to speak about
- Require the users to have Flash Player installed
- Burdens the web page making it slower to load
- Some publishers accept only GIF or JPG formats
- If too intrusive, can annoy the users