Flash banners vs. GIF banners vs. Static banners II

Creator / Banner Advertising Basics / November 19th, 2008 / 6 Comments »

Static banners

A static banner takes the shape of an image that might contain graphics and text. Most of these static banners are .jpg files, but you can also find them in .png, and .gif. GIF banners can be static and animated, but we’ll talk more about GIFs in the next “lesson”.



  1. They are accepted by most publishers
  2. Low file size
  3. They do not require any plugins for the users to view them
  4. To make a JPG, PNG or static GIF banners you do not need a flash programmer*
  5. One could hardly say about a static banner that it’s annoying
  6. Static banners work on mobile devices


  1. They are not as eye catching as the animated ones are (read more about flash banners)
  2. Static banners are not interactive
  3. They contain a relatively limited amout of information
  4. Are easily ingnored and less effective (lower CTR)
*Until the launch of BannerSnack – The quick & easy banner maker, skeduled in December. From then on you’ll be able to make flash ads without a flasher. Sign up for a FREE BannerSnack license.

6 Responses to “Flash banners vs. GIF banners vs. Static banners II”

  1. SCHULER says:

    Do you know what banner software that I can use?

  2. Creator says:

    Well, if you need flash banners, you can obviously use BannerSnack.

  3. ScriptoManiac says:

    Excellent post..Keep them coming :) Thanks for sharing.

  4. NotQuite says:

    Yes, static ads aren’t as creative and eye-catching as flash ads. However, this is advertising, people aren’t looking for your ad. You need to provide them with the essentials, and that’s it. Otherwise, they will see the first frame of the flash ad and skip over it.

  5. alice.josh88 says:

    You differentiate banners categories well along with their advantages and disadvantages but according to me their benefits and disadvantages depends upon the customer need and their website requirements. in some scenarios static banners work more appropriately for you then a flash banner and vice verse e.g if you are a small entrepreneur static banner also can cater your promoting needs brilliantly.

  6. Anna says:

    Really a great post,you mentioned the advantages and disadvantages of both types of banners very well but i agree that its not that static banners are totally dead or out of the stock it depends upon the need of the customer and also the budget..,but yes a great post looking forward to see more.

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