Flash banners vs. GIF banners vs. Static banners III

This is the third and last “lesson” regarding the differences between the flash, static and gif banners. You can read the previous articles here and here. Today we’ll talk about gif banners.

GIF banners

GIF banners are animated or static images that contain images and text and carry the .gif extension. Animated GIFs comprise a number of images (frames) that are displayed one after another and thus creating the sense of motion. A GIF file that contains only a frame is static.



  1. GIF banners are accepted by most publishers
  2. They may contain animations
  3. Can tell relatively complex stories through slides
  4. They have a very low file size
  5. They require no plug-ins for the users to view them
  6. To make a GIF banner you do not need a flash programmer*
  7. GIF banners work on mobile devices


  1. GIF banners are not interactive
  2. They often exhibit compression artifacts
  3. They can be very annoying (especially the ones that blink and change color at a fast pace rate)
  4. GIF banners are not as engaging as the flash ones
*Until the launch of BannerSnack – The quick & easy banner maker, skeduled in December. From then on you’ll be able to make flash ads without a flasher. Sign up for a FREE BannerSnack license.


  1. cool November 27, 2011
  2. Jarnail Singh November 14, 2012

Leave a Reply

Your email address will not be published. Required fields are marked *