Flash banners vs. GIF banners vs. Static banners III

Creator / Banner Advertising Basics / November 25th, 2008 / 2 Comments »

This is the third and last “lesson” regarding the differences between the flash, static and gif banners. You can read the previous articles here and here. Today we’ll talk about gif banners.

GIF banners

GIF banners are animated or static images that contain images and text and carry the .gif extension. Animated GIFs comprise a number of images (frames) that are displayed one after another and thus creating the sense of motion. A GIF file that contains only a frame is static.



  1. GIF banners are accepted by most publishers
  2. They may contain animations
  3. Can tell relatively complex stories through slides
  4. They have a very low file size
  5. They require no plug-ins for the users to view them
  6. To make a GIF banner you do not need a flash programmer*
  7. GIF banners work on mobile devices


  1. GIF banners are not interactive
  2. They often exhibit compression artifacts
  3. They can be very annoying (especially the ones that blink and change color at a fast pace rate)
  4. GIF banners are not as engaging as the flash ones
*Until the launch of BannerSnack – The quick & easy banner maker, skeduled in December. From then on you’ll be able to make flash ads without a flasher. Sign up for a FREE BannerSnack license.

2 Responses to “Flash banners vs. GIF banners vs. Static banners III”

  1. cool says:

    look gif vs flash. everyone is blah blah . Every one is saying audio and vector and pixel.

    Look if its just a simple gallery of images no sound no interaction no crap. Just a plain simple set of images. I personally think GIF is more adapted at that job. SWF and GIF are both good in what job they do.

    By the way in photoshop you can adjust fading and blending and speed and smoothness and everything so don’t think GIFs are just a joke.

    Last you dont need no annoying pop up saying you don’t have flash player. GIFs run better on older computers.

    Look at it this way a if its just a simple job use GIF. Your not gonna take a ferrari or lamborghini to a DMV License Test when a Honda Does just as good.

    “Pick the right tool for the Job”

  2. Jarnail Singh says:

    Thanks for this information on banners.

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