An interesting series of banners, in which visuals and copy work together to outline the Leica cameras’ qualities. Watch the Leica “Silent” banner ad:
Watch the other banners in the series:
Now let’s see what can possibly make these banners effective.
First, we mention it above, is the creative idea. Which is not necessarily brilliant but it sure makes a point.
Second, is the placement. We found these series of banners on a photo community website, the place where a Leica buyer is likely to be.
Third, the design. Notice that all the three banners in the series have white backgrounds. That helps them to be taken for “real” content. You know, we already mentioned in the previous articles that as the more conspicuous a banner is, the most likely the user will ignore it.
By the way, notice the omnipresent Leica logo on all three ads. That makes them a good branding channel too.
January 29th, 2009 at 3:49 pm
Hello, I can’t understand how to add your blog ( http://www.bannersnack.com ) in my rss reader
February 9th, 2009 at 4:23 am
Hello!
That is simple: just click on the RSS button in the address bar in your browser.