Banner Advertising Basics Archive

6 reasons why classic search engine text ads might not be a good idea

Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them.

No doubt, search engine text ads are an important part of any search engine marketing strategy. For anyone interested in getting more traffic, in increasing sales or lead generation, text search ads can be a good way to get results fast.

3 Infographics for Banner Ad Inspiration

Everybody likes infographics because they pack a lot of info into one place and the info is presented in a nice, visually attractive way. We make no exception, and we think neither do you!

So today we are sharing 3 infographics about banner ads with you, hoping they will inspire and help you make better ads and better advertising campaigns.

 So scroll on and enjoy!

How ad retargeting works

Retargeting is the new big thing in advertising – this is something all online business owners and  marketers know. If you need to know more about it before you decide to start your very own retargeting campaign, keep reading.

What is retargeting?

Retargeting is also being known as remarketing and it is a lot more efficient than

How to make a banner. Part 3 – Create, edit and publish

After reading part 1 and part 2 about starting and creating banners with BannerSnack, you’re ready to make a more complex banner ad.

TWO OR MORE SLIDES

All your slides appear on the lower side of BannerSnack. If you’ve started from a template you might not need to add or remove any slide – just edit them one by one. However, if you want to learn more about this, keep reading.

You can add a new, blank slide by clicking “New slide” below your banner ad or you can add a copy of your first slide by clicking the Duplicate icon on the right. You can remove a slide by clicking the red “x”.

Other things you can change on you banner now are the following:

♦ Slide duration – (Proprieties tab) set the number of seconds you want a slide to last.
♦ If you want your slide to loop (play slides continuously) and uncheck the box for “Stop slide” for all slides. If you don’t want that, make sure the last slide in your banner has the “stop slide” option checked.
♦ Transition – The tab is right next to Proprieties, and it will allow you to choose a transition effect and set the transition’s duration.
♦ If you want to check a preview of the whole banner ad, click Play.
♦ To hyperlink your entire banner go to Settings -> Click actions and enter the URL.

Publishing

When you’re done, click Publish. You’ll be taken to your banner’s page and other options as well: Edit, Edit name, Edit as new (this will create a copy of your banner ad), Delete.

How to make a banner. Part 2 – Create and edit

Part 1 has already explained how you can get started with BannerSnack. Now we can start playing with it!

ONE SLIDE BANNER
On one slide you can have background and objects: text, image, button & cliparts. To select an object click on it. You can resize it with your mouse or move it with drag and drop. You can edit objects using the panel on the right, that appears when an object is selected. There you’ll see the following options:

     ♦ Layer options (send to back/ front) and copy + paste options
     ♦ Proprieties – they are different proprieties options for text, clipart, image and buttons
     ♦ Actions -  (what will happen when people click on the object) The default is None, but you can also set it to Go to Url or ClickTag (set the URL) or Go to slide.
     ♦ Build in – Here you can choose the effect type that will show when the object appears on the slide, the effect duration, delay and other options. You can remove it by clicking Clear.
     ♦ Build out – Choose an effect for when the text disappears.

How to make a banner ad. Part 1: How to start

Making a professional banner ad isn’t hard if you’re using the right tool. This article series will explain you how to make banner ads like a pro, without having to install any program on your computer. All you need is an internet connection to access BannerSnack.

BannerSnack may seem a bit complicated at first, but rest assured, you will soon see how easy to use it is.

To enter the application go to bannersnack.com, log in and click “ Make a banner”.

Choose a banner size to begin. There are 19 preset sizes. If you need a different size you can set it here, but there won’t be any templates for the custom sizes.

Each size has many templates. To view one of them, move your mouse over it and click Preview. If you are a beginner, I suggest you start from a template that’s similar to what you have in mind for your banner and click “Start from this”.
You can ignore the templates and “Start from blank”, but that’s not recommended if you aren’t familiar with the BannerSnack app.

Which banner sizes perform better?

Let’s view this chart: [singlepic=3,550,305,,]

Source: Eyeblaster Research Global Benchmark Report 2009

What does it tell us? Well, besides that Rich Media banners perform better that the classic static ones, pretty nothing. Sure, the full banner format 234x60px and the rectangle 180x150px are a bit of a surprise given their small dimensions.

But does that mean you should go for these formats? Not necessarily. What if you need to integrate a video for instance? Would a 180x150px help? I doubt that.

I tell you what. Format is the last thing you need to think of before starting a banner advertising campaign. Instead think of: