Banner Advertising Basics Archive

A Great Banner Without the Right Audience is like Tom Without a Jerry


Designing a nice banner ad is only one part of having a successful campaign. And definitely not enough. The other important aspect is getting in front of an audience. Or, more exactly, in front of the right audience. Without that, your banner would be just… nice.

This is one of the biggest mistakes we, marketers and entrepreneurs make. We’ve all been there, myself included, we’ve all made these mistakes and probably still make some occasionally.

This is why, in this article, we’ll walk you through some Facebook and Google advertising tips and tricks that will help you maximize your sales by getting your banner ads  in front of the right audience.

5 Quick SEO Tips for Banner Advertising


How can we make our banner ad stand out in this fierce dispute for the consumer’s attention? How can we improve the efficiency of our message when consumers use more and more tools to hide our banners and even develop some “digital diseases” like banner blindness. And things aren’t going to get better. In fact, the CTR keeps getting worse. If in 1996 the average CTR was 2.1%, in 2012 was as low as 0.1%.