Designing a nice banner ad is only one part of having a successful campaign. And definitely not enough. The other important aspect is getting in front of an audience. Or, more exactly, in front of the right audience. Without that, your banner would be just… nice.
This is one of the biggest mistakes we, marketers and entrepreneurs make. We’ve all been there, myself included, we’ve all made these mistakes and probably still make some occasionally.
This is why, in this article, we’ll walk you through some Facebook and Google advertising tips and tricks that will help you maximize your sales by getting your banner ads in front of the right audience.