Banner Advertising Basics Archive

Why you need to reconsider the death of the banner ad

The banner ad turned 20 in October last year. Along the way, many have praised its death countless times and others have publicly expressed their disdain.

Still, the banner ad remains the primary way for publishers to make money online and it is backed by some advertising professionals.

No doubt, the banner ad gets the blame for most of what’s wrong with the internet today: poor user experience, a lack of a solid and unitary privacy policy, intrusiveness and lagging effectiveness for display advertising.

But is it correct to blame the banner ad for everything?

4 less talked about, but important display advertising trends in 2015

In October 2014, Google wowed the world when they released the surprising stat that only 44,6% of online impressions are viewable. This gave birth to a heated debate on viewability and on how it will affect display advertising in 2015.

Undoubtedly, viewability will be a much-discussed topic this year, along with mobile usage growth, the rise in programmatic ad buying, content marketing buzz and native ads. These topics received a lot of attention from the media and thus have emerged as key trends and predictions for online advertising in 2015.

8 online advertising lessons from Ogilvy

At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.” The classic Rolls Royce ad was crafted by none other than David Ogilvy, also knows as “the Father of Advertising”.

David Ogilvy shaped the advertising world and inspired a lot of people to start a career in advertising. His research-grounded researched helped him craft simple, creative ads that both stuck and delivered results.

Even if advertising has evolved from mostly print and advertorials to static and interactive banner ads, there are some David Ogilvy timeless insights that apply to online advertising.

13 Types of Stories for Banner Ads

When we talk about banner ads we should go a little beyond the already known theory “Let’s run some display advertising to sell our products” and we should believe that banners can tell stories. What do I mean by stories? Banner advertising is not just for selling? Yes it is, but who said that you can’t tell stories with banners? Who said that you can’t do more with a banner than just “Buy now” or “Click here”?

We talk more and more about the storytelling concept and content marketing trends. Every day we work a lot to create content that needs to be distributed on different channels. Every day we make an effort to create content for the next day to attract more readers and possible customers. But if we talk about “content marketing” and most of our time we focus on creating content when do we have time to market? And sometimes we forget that the other half of “content marketing” is marketing. We need a 50% ratio to create content and 50% ratio to market our content.

4 steps to help you write the perfect banner ad copy

If you’re thinking of running an advertising campaign and you don’t know where or how to start, you’ve come to the right place. Probably one of the biggest challenges when you want to start a campaign are the creatives: how should your banner ads look like? More importantly: what copy should go on the banner?

Coming up with what to say is the hardest part whenever you’re creating something. Banner ads are no exception. Don’t let size mislead you. Though small, that 728×90, 160×600 or 300×250 banner ad holds one of the keys to your online advertising campaign’s success.

6 reasons why classic search engine text ads might not be a good idea

Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them.

No doubt, search engine text ads are an important part of any search engine marketing strategy. For anyone interested in getting more traffic, in increasing sales or lead generation, text search ads can be a good way to get results fast.