Banner Advertising Basics Archive

The Importance of “X” in Online Advertising


I love ads, I always did and I appreciate a great one when I see it. Along with the evolution of advertising and technology, came the online ads. What does that mean?

That we are prone to see ads all over the places we navigate online. Be it a social network, a news site, a game or whatever other kind of sites we navigate on. But just as there are good and bad people, there are also good and bad ads. And most of the times, the bad ads are the ones that interrupt us from our activities, are poorly done and moreover, you can’t get rid of them.

Don’t Design Your Banner Ad Until You Research These 6 Things

Don’t Design Your Banner Ad Until You Research These 6 Things 1360x700

I think the best job for a stalker would be in research. What better person is out there that likes digging into information until getting to the most accurate one?

If you have one friend that knows his way into stalking, ask him to do this for you. If you don’t,  you’d better continue reading and start researching for yourself, before designing your static or animated banner ad!

Why is research important? Mostly because it creates some guidelines on which you can base your future strategies on, meaning that after having a well done research you can prioritize and maximize your time effectively. And who doesn’t want to do that?

A Great Banner Without the Right Audience is like Tom Without a Jerry


Designing a nice banner ad is only one part of having a successful campaign. And definitely not enough. The other important aspect is getting in front of an audience. Or, more exactly, in front of the right audience. Without that, your banner would be just… nice.

This is one of the biggest mistakes we, marketers and entrepreneurs make. We’ve all been there, myself included, we’ve all made these mistakes and probably still make some occasionally.

This is why, in this article, we’ll walk you through some Facebook and Google advertising tips and tricks that will help you maximize your sales by getting your banner ads  in front of the right audience.