Archive for the ‘Banner Advertising Basics’ Category

After reading part 1 and part 2 about starting and creating banners with BannerSnack, you’re ready to make a more complex banner ad.

TWO OR MORE SLIDES

All your slides appear on the lower side of BannerSnack. If you’ve started from a template you might not need to add or remove any slide – just edit them one by one. However, if you want to learn more about this, keep reading.

You can add a new, blank slide by clicking “New slide” below your banner ad or you can add a copy of your first slide by clicking the Duplicate icon on the right. You can remove a slide by clicking the red “x”.

Other things you can change on you banner now are the following:

♦ Slide duration – (Proprieties tab) set the number of seconds you want a slide to last.
♦ If you want your slide to loop (play slides continuously) and uncheck the box for “Stop slide” for all slides. If you don’t want that, make sure the last slide in your banner has the “stop slide” option checked.
♦ Transition – The tab is right next to Proprieties, and it will allow you to choose a transition effect and set the transition’s duration.
♦ If you want to check a preview of the whole banner ad, click Play.
♦ To hyperlink your entire banner go to Settings -> Click actions and enter the URL.

Publishing

When you’re done, click Publish. You’ll be taken to your banner’s page and other options as well: Edit, Edit name, Edit as new (this will create a copy of your banner ad), Delete.

Part 1 has already explained how you can get started with BannerSnack. Now we can start playing with it!

ONE SLIDE BANNER
On one slide you can have background and objects: text, image, button & cliparts. To select an object click on it. You can resize it with your mouse or move it with drag and drop. You can edit objects using the panel on the right, that appears when an object is selected. There you’ll see the following options:

     ♦ Layer options (send to back/ front) and copy + paste options
     ♦ Proprieties – they are different proprieties options for text, clipart, image and buttons
     ♦ Actions -  (what will happen when people click on the object) The default is None, but you can also set it to Go to Url or ClickTag (set the URL) or Go to slide.
     ♦ Build in – Here you can choose the effect type that will show when the object appears on the slide, the effect duration, delay and other options. You can remove it by clicking Clear.
     ♦ Build out – Choose an effect for when the text disappears. (more…)

Making a professional banner ad isn’t hard if you’re using the right tool. This article series will explain you how to make banner ads like a pro, without having to install any program on your computer. All you need is an internet connection to access BannerSnack.

BannerSnack may seem a bit complicated at first, but rest assured, you will soon see how easy to use it is.

To enter the application go to bannersnack.com, log in and click “ Make a banner”.

Choose a banner size to begin. There are 19 preset sizes. If you need a different size you can set it here, but there won’t be any templates for the custom sizes.

Each size has many templates. To view one of them, move your mouse over it and click Preview. If you are a beginner, I suggest you start from a template that’s similar to what you have in mind for your banner and click “Start from this”.
You can ignore the templates and “Start from blank”, but that’s not recommended if you aren’t familiar with the BannerSnack app.

Let’s view this chart: [singlepic=3,550,305,,]

Source: Eyeblaster Research Global Benchmark Report 2009

What does it tell us? Well, besides that Rich Media banners perform better that the classic static ones, pretty nothing. Sure, the full banner format 234x60px and the rectangle 180x150px are a bit of a surprise given their small dimensions.

But does that mean you should go for these formats? Not necessarily. What if you need to integrate a video for instance? Would a 180x150px help? I doubt that.

I tell you what. Format is the last thing you need to think of before starting a banner advertising campaign. Instead think of:

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In some older posts I’ve told you about static banners, GIF banners and flash banners.

The video banners fall into the latter category. They are special kind of flash banners that, as their name suggests, incorporate some video footage. Video banners are alternatively named, rich media banners, online video ads and such.

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How banner advertising works? View the presentation below and or read the full article!

» Click to play

1. The advertiser.

A company wants to promote itself or its product, a nonprofit organization wishes to promote its program, a political candidate wants to promote her image etc. These are all common examples of advertisers.

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Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.

However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.

So the question is whether you should use looping or not.

Well the answer is – again – it depends.

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The ClickTAG variable is a tracking tool assigned by a publisher or ad serving network to a flash banner ad. It is also used to link the flash banner to a destination URL.

Okay. But why using ClickTAG when a link – the destination URL – can be hard coded into the SWF itself? Well, that’s because hard coding the click-through URL into the SWF would make click counting impossible. And that would kill the CPC advertising system – the popular system Google uses too.
 
Also, the ClickTAG variable has many other advantages:

    1. Both sides – advertiser and publisher – can count clicks-throughs
    2. You don’t need to modify the SWF itself if you need to change the destination URL
    3. The destination URL can be easily checked without the help of a flash programmer

 
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The introduction of SWF export feature has pleased many of you. However, odds are that a big part of you haven’t ever worked with SWF files before. And the biggest challenge is to embed them properly into a website.

That’s why we made this easy to use embed code generator that will help you compile the perfect* swf embed code:

 

 

Download the SWF embed code generator here.
 
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So, you think it’s time to advertise online. You never did that before. But you definitely want to try your luck with some banner ads.

Good.

But let’s forget a little about luck and see a practical way in which you can squeeze the maximum out of your online campaign.

In order for you to be able to choose the very best places where to advertise online, you need to answer the following questions:

1. Who is most likely that will buy my stuff? This question is crucial and the answer is not always so obvious, so take your time, do little research and draw a typical buyer’s profile. That’s your target.

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