Banner Advertising Basics Archive

How to design a banner ad like Apple, Kissmetrics, SEMrush or Vimeo in 3 steps

Recently, I’ve been reading an article on creativity in advertising and it started with an interesting quote from a Chief Creative Office:

“Nothing is more efficient than creative advertising. Creative advertising is more memorable, longer lasting, works with less media spending, and builds a fan community… faster.” source

So I got to think about the importance of creativity in advertising today, even if we talk about traditional advertising or digital advertising. Creativity never gets old and it will always be in the top of everything a marketer, advertiser or designer does.

Creativity is a major player in everything happening today, including banner ads design.

6 reasons why classic search engine text ads might not be a good idea

Everyone is familiar with search engine text ads. Some even confuse them with the organic search results as they’re featured above and on the right hand side of them.

No doubt, search engine text ads are an important part of any search engine marketing strategy. For anyone interested in getting more traffic, in increasing sales or lead generation, text search ads can be a good way to get results fast.

How to make a banner. Part 3 – Create, edit and publish

After reading part 1 and part 2 about starting and creating banners with BannerSnack, you’re ready to make a more complex banner ad.


All your slides appear on the lower side of BannerSnack. If you’ve started from a template you might not need to add or remove any slide – just edit them one by one. However, if you want to learn more about this, keep reading.

You can add a new, blank slide by clicking “New slide” below your banner ad or you can add a copy of your first slide by clicking the Duplicate icon on the right. You can remove a slide by clicking the red “x”.

Other things you can change on you banner now are the following:

♦ Slide duration – (Proprieties tab) set the number of seconds you want a slide to last.
♦ If you want your slide to loop (play slides continuously) and uncheck the box for “Stop slide” for all slides. If you don’t want that, make sure the last slide in your banner has the “stop slide” option checked.
♦ Transition – The tab is right next to Proprieties, and it will allow you to choose a transition effect and set the transition’s duration.
♦ If you want to check a preview of the whole banner ad, click Play.
♦ To hyperlink your entire banner go to Settings -> Click actions and enter the URL.


When you’re done, click Publish. You’ll be taken to your banner’s page and other options as well: Edit, Edit name, Edit as new (this will create a copy of your banner ad), Delete.