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	<title>BannerSnack Blog &#187; Banner Advertising Basics</title>
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	<link>http://www.bannersnack.com/blog</link>
	<description>On Banner Advertising and more</description>
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		<title>Practical tips on monetizing your blog</title>
		<link>http://www.bannersnack.com/blog/how-to-monetize-your-blog-practical-tips/</link>
		<comments>http://www.bannersnack.com/blog/how-to-monetize-your-blog-practical-tips/#comments</comments>
		<pubDate>Fri, 06 Nov 2009 09:25:47 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[News & Opinion]]></category>
		<category><![CDATA[how to sell ad space]]></category>
		<category><![CDATA[make money blogging]]></category>
		<category><![CDATA[monetize your blog]]></category>
		<category><![CDATA[tips for bloggers]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=2121</guid>
		<description><![CDATA[How could I monetize my blog? This is a question many bloggers ask themselves when their &#8220;careers&#8221; reach a certain point. The truth is, it&#8217;s not easy. Except for the case your blog has a skyrocketing success and advertisers imminently hear about you&#8230; But most blogs aren&#8217;t like that. And don&#8217;t have to. Most blogs [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Which banner sizes perform better?</title>
		<link>http://www.bannersnack.com/blog/banner-ad-sizes-performance/</link>
		<comments>http://www.bannersnack.com/blog/banner-ad-sizes-performance/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 08:56:53 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[News & Opinion]]></category>
		<category><![CDATA[banner ads research]]></category>
		<category><![CDATA[banner dimensions]]></category>
		<category><![CDATA[banner formats]]></category>
		<category><![CDATA[banner performance]]></category>
		<category><![CDATA[banner performance by size]]></category>
		<category><![CDATA[banner sizes]]></category>
		<category><![CDATA[click through rate by ad size]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=2013</guid>
		<description><![CDATA[Let&#8217;s view this chart: Source: Eyeblaster Research Global Benchmark Report 2009 What does it tell us? Well, besides that Rich Media banners perform better that the classic static ones, pretty nothing. Sure, the full banner format 234x60px and the rectangle 180x150px are a bit of a surprise given their small dimensions. But does that mean [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/banner-ad-sizes-performance/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The problem with search marketing</title>
		<link>http://www.bannersnack.com/blog/the-problem-with-search-marketing/</link>
		<comments>http://www.bannersnack.com/blog/the-problem-with-search-marketing/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 08:36:53 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[News & Opinion]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[market growth]]></category>
		<category><![CDATA[search market]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1961</guid>
		<description><![CDATA[It doesn&#8217;t scale. Search marketing can&#8217;t create more demand, let alone new needs. Therefore, if you rely only on search advertising, you&#8217;ll have to settle for a market composed by a group of people who already have the need and know how to satisfy it. But what happens if your product is so innovative that [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/the-problem-with-search-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video banners</title>
		<link>http://www.bannersnack.com/blog/video-banners/</link>
		<comments>http://www.bannersnack.com/blog/video-banners/#comments</comments>
		<pubDate>Tue, 09 Jun 2009 12:42:47 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[Examples]]></category>
		<category><![CDATA[rich media banners]]></category>
		<category><![CDATA[video ads]]></category>
		<category><![CDATA[video banner]]></category>
		<category><![CDATA[video banners]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1759</guid>
		<description><![CDATA[In some older posts I&#8217;ve told you about static banners, GIF banners and flash banners. The video banners fall into the latter category. They are special kind of flash banners that, as their name suggests, incorporate some video footage. Video banners are alternatively named, rich media banners, online video ads and such. The example above [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/video-banners/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How to reduce SWF file size in BannerSnack</title>
		<link>http://www.bannersnack.com/blog/how-to-reduce-swf-file-size-in-bannersnack/</link>
		<comments>http://www.bannersnack.com/blog/how-to-reduce-swf-file-size-in-bannersnack/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:40:44 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[News & Opinion]]></category>
		<category><![CDATA[banner file sizes]]></category>
		<category><![CDATA[bannersnack tips]]></category>
		<category><![CDATA[flash banners file sizes]]></category>
		<category><![CDATA[how to keep the file size low]]></category>
		<category><![CDATA[how to make a small banner]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1639</guid>
		<description><![CDATA[There are a lot of customers asking for tips on how to make their BannerSnack banner ads smaller in file size (Exported SWF only). But firstly, before throwing some advanced tips, we need to understand how BannerSnack banners are built and how their file size is actually build-up. 1. Base engine An empty banner will always [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How banner advertising works</title>
		<link>http://www.bannersnack.com/blog/how-banner-advertising-works/</link>
		<comments>http://www.bannersnack.com/blog/how-banner-advertising-works/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 14:43:31 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[advertiser]]></category>
		<category><![CDATA[advertising network]]></category>
		<category><![CDATA[freelancer]]></category>
		<category><![CDATA[how banner advertising works]]></category>
		<category><![CDATA[online advertising players]]></category>
		<category><![CDATA[publisher]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1485</guid>
		<description><![CDATA[How banner advertising works? View the presentation below and or read the full article! » Click to play 1. The advertiser. A company wants to promote itself or its product, a nonprofit organization wishes to promote its program, a political candidate wants to promote her image etc. These are all common examples of advertisers. 2. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>To loop or not to loop, that is the question!</title>
		<link>http://www.bannersnack.com/blog/to-loop-or-not-to-loop-that-is-the-question/</link>
		<comments>http://www.bannersnack.com/blog/to-loop-or-not-to-loop-that-is-the-question/#comments</comments>
		<pubDate>Thu, 02 Apr 2009 12:06:57 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[Examples]]></category>
		<category><![CDATA[banner ad tutorial]]></category>
		<category><![CDATA[banner looping]]></category>
		<category><![CDATA[banner standards]]></category>
		<category><![CDATA[iab standards]]></category>
		<category><![CDATA[looping]]></category>
		<category><![CDATA[maximul recommended animation length]]></category>
		<category><![CDATA[multiple loops]]></category>
		<category><![CDATA[to loop or not]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1469</guid>
		<description><![CDATA[Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users&#8217; attention. However the IAB guidelines recommend that a banner&#8217;s animation length should be of maximum 15 seconds, including multiple loops. So [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/to-loop-or-not-to-loop-that-is-the-question/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The ClickTAG variable</title>
		<link>http://www.bannersnack.com/blog/the-clicktag-variable/</link>
		<comments>http://www.bannersnack.com/blog/the-clicktag-variable/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 15:36:05 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[banner ClickTAG]]></category>
		<category><![CDATA[ClickTAG code]]></category>
		<category><![CDATA[ClickTAG standard]]></category>
		<category><![CDATA[ClickTAG variable]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1351</guid>
		<description><![CDATA[The ClickTAG variable is a tracking tool assigned by a publisher or ad serving network to a flash banner ad. It is also used to link the flash banner to a destination URL. Okay. But why using ClickTAG when a link &#8211; the destination URL &#8211; can be hard coded into the SWF itself? Well, [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/the-clicktag-variable/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>ClickTAG swf embed code generator</title>
		<link>http://www.bannersnack.com/blog/clicktag-swf-embed-code-generator/</link>
		<comments>http://www.bannersnack.com/blog/clicktag-swf-embed-code-generator/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 15:24:40 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[Examples]]></category>
		<category><![CDATA[News & Opinion]]></category>
		<category><![CDATA[AS2]]></category>
		<category><![CDATA[AS3]]></category>
		<category><![CDATA[ClickTAG standard]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[how to embed swf]]></category>
		<category><![CDATA[IAB ClickTAG standard]]></category>
		<category><![CDATA[object embed template]]></category>
		<category><![CDATA[object embed wizard]]></category>
		<category><![CDATA[swf embed code generator]]></category>
		<category><![CDATA[W3 standard]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1281</guid>
		<description><![CDATA[The introduction of SWF export feature has pleased many of you. However, odds are that a big part of you haven&#8217;t ever worked with SWF files before. And the biggest challenge is to embed them properly into a website. That&#8217;s why we made this easy to use embed code generator that will help you compile [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/clicktag-swf-embed-code-generator/feed/</wfw:commentRss>
		<slash:comments>29</slash:comments>
		</item>
		<item>
		<title>Tips for effective banner placement</title>
		<link>http://www.bannersnack.com/blog/tips-for-effective-banner-placement/</link>
		<comments>http://www.bannersnack.com/blog/tips-for-effective-banner-placement/#comments</comments>
		<pubDate>Tue, 17 Feb 2009 09:00:13 +0000</pubDate>
		<dc:creator>Creator</dc:creator>
				<category><![CDATA[Banner Advertising Basics]]></category>
		<category><![CDATA[banner advertising]]></category>
		<category><![CDATA[banner placement guidelines]]></category>
		<category><![CDATA[effective banner placement]]></category>
		<category><![CDATA[how to choose the websites where to advertise]]></category>
		<category><![CDATA[where to advertise]]></category>

		<guid isPermaLink="false">http://www.bannersnack.com/blog/?p=1021</guid>
		<description><![CDATA[So, you think it&#8217;s time to advertise online. You never did that before. But you definitely want to try your luck with some banner ads. Good. But let&#8217;s forget a little about luck and see a practical way in which you can squeeze the maximum out of your online campaign. In order for you to [...]]]></description>
		<wfw:commentRss>http://www.bannersnack.com/blog/tips-for-effective-banner-placement/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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