Let’s take a look at the following greeting card, which I made it with BannerSnack banner maker:
You too can create personalized Christmas greeting cards, by following these simple steps:
Roll over.
Clearly above the average creative execution. It stirs up your curiosity…
Jim started a little business, he’s selling dog collars, beds and treats. A friend told him to start a website, so he could sell his things online. “It’s easier to build a website than a brick and mortar store” he said.
Source: J. Star
Jim listened to her and made a nice little website, with great pictures of the products with his pets as the main characters. “Now what?” he said, “Nobody knows I have this website. How can I get to people who could be interested in collars and beds and treats for their playful friends?”
He searched the Internet and read about things like text ads, banners, blogs, email, forums and social media. Text ads work great if you want to reach for people who search for a specific product in a search engine, he read. “That could be a start” he said. Banner ads could be great to show off his beautiful dog supplies and get pet lovers to know about his new store.
This banner ad comes with video and interactivity. But no sound – that’s a pitty. But you already can imagine sounds of explosions and desperate cries. As well, it could use a “replay” button.
Creepy, but nice.
In some older posts I’ve told you about static banners, GIF banners and flash banners.
The video banners fall into the latter category. They are special kind of flash banners that, as their name suggests, incorporate some video footage. Video banners are alternatively named, rich media banners, online video ads and such.
Says Hyundai. Now that’s a headline!
I wonder if the guys who made this ad ever heard about negative campaigning.They wouldn’t be the first, nor the last.
However, what puzzles me is the ad’s possible subtle meanings. You know, auto industry… recession… financial crisis… the Big Three? Oh, but what am I talking about? None of the cars mentioned in this ad is made by the Big Three… Knowing this automatically makes it acceptable, right?
Not very long ago I’ve asked myself whether text can grab attention by itself, and I’ve gave you an example. Now, that example still contains some visuals. Not many, but it does.
The following banner is entirely based on typefaces (surely, you might argue that the subtle gradient background is an image after all):
Anyway, after a long and interesting discussion on LinkedIn on this subject, I came to the conclusion that text and visuals are mere tools and what matters the most is the concept behind the ad.
Marketers nowadays will tell you to use a lot of images because they draw attention and as little copy as possible because nobody reads it. Moreover, odds are that you’ll meet ad guys that will tell you that copy is boring, uninteresting and that it doesn’t significantly influence the click-through rate. In other words, text is a necessary bad.
Needless to say there’s an endless war between designers and copywriters, each taking side of their own… let’s call it specialty.
But how true is this claim? Maybe you can clarify that for me.
However, look at the following banner:
This is quite a funny and playful interactive ad for a book festival. I quite liked it. It’s eye-catchy. And I love books.
However, I keep asking myself what if I loved food? Would the second slide be relevant to me? I guess not. But that maybe is something done on purpose. Perhaps it’s a subliminal message for those who are always keen on feeding their stomachs, but almost always forget about their brains.
Uh BTW, my stomach aches… Where’s that pizza?…
Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.
However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.
So the question is whether you should use looping or not.
Well the answer is – again – it depends.
