Case study: Facebook AB Testing Results

Here’s another Facebook ad split test, conducted by AdEspresso. They ran a campaign with the goal of increasing the number of likes on their Facebook page and had both these version run at the same time.

You can see their ads below. Notice that they are exactly the same (headline, image, audience), except for the copy.

The first one says: LIKE us for pro tips on how to improve your Facebook ad campaigns today!
The second one says: LIKE us for daily tips on how to improve your Facebook ad campaigns & increase your ROI!

Which one do you think performed better? Vote in the poll below and then you’ll see the answer!

AB testing your ads is very important. In this particular case, had they not run a split test, they might’ve never known that Facebook advertising can actually have an impact!

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