Banner standard sizes

We mentioned something about how important are the banner metrics in banner advertising. And the most significant metric regarding banners is the banner size, measured Width x Height in pixels (px).

The idea is that a banner can be made in virtually any size you wish. That’s pretty cool. And yet, if every advertiser would create its banners using its own size preferences, there would be chaos. Websites would look like sloppy collages, publishers would create in-house standards for the banners they accept, media agencies would work hard creating custom banners for every website they want to advertise on and so on.

But that doesn’t happen. Because there are standard sizes. And a huge role in wide-spreading those standards plays the Interactive Advertising Bureau (IAB). There are several packs of banner sizes that comply with the IAB’s guidelines: Rectangles and Pop-Ups pack, Banners and Buttons pack and Skyscrapers pack.

Rectangles and Pop-Ups pack:

Banners and Buttons pack:

Skyscrapers pack:

For more information, visit the IAB Ad Units Guidelines.

You will find the most popular sizes in BannerSnack app, and lots of templates for them. You will also find some spacial banner sizes for Facebook:

  • Facebook ads 100 x 72
  • Facebook covers 851 x 315

Go to BannerSnack and make your own banners, easy!

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