Banner ads for brands |
Seth Godin on banner ads:
It turns out that this [building brand awareness] is an overlooked benefit of banner ads. Banner ads are fairly worthless in terms of generating clickthroughs… you have to trick too much and manipulate too much to get clicks worth much of anything. But, if you build ads with no intent of clicks, no hope for clicks… then you can focus on ads that drill your name or picture or phrase into my head. 100 impressions and you’re almost famous.
Read the whole blog post here.
August 3rd, 2009 at 2:26 pm
Once again, Seth’s take on a Common concept id worth noting, albeit, I’m not so certain 100 impressions is enough to make you famous, then again, little notoriety v. outright being infamous is almost as good, or not?
June 10th, 2010 at 8:58 pm
It absolutely was very useful. thank you so much for writing it. I will share it with my friends. Thank you