How Email Marketing Can Help Small Business Owners Boost Their SEO

Believe it or not, email marketing is a great addition to your SEO strategy. One of the main goals of any business is to build a loyal audience – rather than getting the audience from paid advertising. The KissMetrics research shows that email has nearly three times as many user accounts as Facebook and Twitter combined. That’s a whopping 2.9 billion of users.

Every online marketer should use email marketing as a key tactic to share their brand’s content and a permission-based marketing channel for sales. Based on the Content Marketing Institute survey, 80% of marketers that use  email marketing could improve their SEO strategy.

How To Create Animated Banners

how to create animated banners

There is this moment in time in a marketer’s or a designer’s job when they have to create animated banner ads for an advertising campaign. They will want a creative animated banner ad that will stand out in this overcrowded internet and also they will want it delivered ASAP.

But before we talk about how to create an animated banner ad, let’s get to the definition in order to understand what is, where it can be used and how to design one:

How to Use Advertising Techniques for Better Results

Did you ever think where did General Foods, Pan Am, Polaroid or Compaq go? Some may say that it’s just time taking its course, but most marketing and advertising experts will agree that it was a problem of strategy.

Let’s take a look at some of the most common unanswered questions about advertising techniques. Also, we’ll be taking a closer look at some of the most famous brands in the world and identify their ad technique, in order to help you improve your own.

eCommerce Marketing Tips for Small Business Owners

When was the last time you bought something online? We just upgraded our office with a new chair. Yes, we bought it through a few clicks! We are a small part of those 71% of shoppers that believe they will get a better deal online than in stores. That’s the reason why we believe in the power or eCommerce and eCommerce marketing!

There are over 3 billion internet users on Earth, (3,563,113,601 more exactly at the time we were writing this article), that’s about 40% of the world’s population. Of which two thirds have made online purchases in the last 12 months. If you have or plan to begin an online business, these news must tickle your fancy.