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A very good way to engage internet users with your message is to insert mini-games in your banners. See the example below:

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Roll over.

Clearly above the average creative execution. It stirs up your curiosity…

Let’s view this chart:

Source: Eyeblaster Research Global Benchmark Report 2009

What does it tell us? Well, besides that Rich Media banners perform better that the classic static ones, pretty nothing. Sure, the full banner format 234x60px and the rectangle 180x150px are a bit of a surprise given their small dimensions.

But does that mean you should go for these formats? Not necessarily. What if you need to integrate a video for instance? Would a 180x150px help? I doubt that.

I tell you what. Format is the last thing you need to think of before starting a banner advertising campaign. Instead think of:

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They fail to give you a recipe for success.

You know why? Because there isn’t such thing.

So why do we read them? Why do we spend so much time reading All Marketers Are Liars, Predictably Irrational, The Irresistible Offer,  Buyology or even Buzzmarketing? The answer is: because we love stories. All these books contain dozens of stories about successful brands, interesting people and smart advertising. That’s the primary reason we buy them.

But why do we love stories and what do we learn from them? Well, stories give us inspiration. Stories make us find the right attitude. And, most importantly, stories help us shape our own story.

So there’s pretty much an abstract benefit of reading marketing books; they won’t tell you exactly what to do next. If you feel they do, then you’d better not read them at all, because most likely the “recipes” you find in them aren’t right for your business.

Flash Player on mobile devices!

Yep. No more limitations for web developers, no more limitations for advertisers, no more limitations for online applications builders. At least when it comes for Palm webOS, Google Android, Nokia Symbian, and Microsoft Windows Mobile operating systems. (Yes, iPhone is not included. I wonder why.)

Adobe CTO Kevin Lynch presents Flash for mobile devices

On all of these devices you will be able to install Adobe Flash Player and run any SWF movie clip in your browser, just like you do it on your desktop or laptop machine.

This is huge. This will change the users’ experience with mobile devices, but also the way marketers will converse with mobile users.

Read more about this launch here.

Jim started a little business, he’s selling dog collars, beds and treats. A friend told him to start a website, so he could sell his things online. “It’s easier to build a website than a brick and mortar store” he said.

Source: J. Star

Jim listened to her and made a nice little website, with great pictures of the products with his pets as the main characters. “Now what?” he said, “Nobody knows I have this website. How can I get to people who could be interested in collars and beds and treats for their playful friends?”

He searched the Internet and read about things like text ads, banners, blogs, email, forums and social media. Text ads work great if you want to reach for people who search for a specific product in a search engine, he read. “That could be a start” he said. Banner ads could be great to show off his beautiful dog supplies and get pet lovers to know about his new store.

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