Marketers nowadays will tell you to use a lot of images because they draw attention and as little copy as possible because nobody reads it. Moreover, odds are that you’ll meet ad guys that will tell you that copy is boring, uninteresting and that it doesn’t significantly influence the click-through rate. In other words, text is a necessary bad.
Needless to say there’s an endless war between designers and copywriters, each taking side of their own… let’s call it specialty.
But how true is this claim? Maybe you can clarify that for me.
However, look at the following banner: