Monthly Archive: April 2009

How can text itself grab attention?

Marketers nowadays will tell you to use a lot of images because they draw attention and as little copy as possible because nobody reads it. Moreover, odds are that you’ll meet ad guys that will tell you that copy is boring, uninteresting and that it doesn’t significantly influence the click-through rate. In other words, text is a necessary bad.

Needless to say there’s an endless war between designers and copywriters, each taking side of their own… let’s call it specialty.

But how true is this claim? Maybe you can clarify that for me.

However, look at the following banner:

The link between AS3, FP10 and BannerSnack


AS3 stands for ActionScript 3, the programming language used for the development of animations, websites and software using Adobe Flash. ActionScript 3 was launched in 2006, replacing the clumsy ActionScript 2.


In order to work, the animations, websites and software coded in ActionScript 3 require at least FP9, which stands for Flash Player 9. However, we advise you to use FP10 (Flash Player 10).


The BannerSnack ad maker software is coded in ActionScript 3, meaning that in order to work with it, you need to have Flash Player 9 or 10 installed.

Also, the flash banners you create with BannerSnack will require Flash Player 9 or 10.

Issues you might encounter

Because ActionScript 3 banners require the latest versions of Flash Player, some advertising networks don’t accept them. Yet.

What if I loved food?

This is quite a funny and playful interactive ad for a book festival. I quite liked it. It’s eye-catchy. And I love books.

However, I keep asking myself what if I loved food? Would the second slide be relevant to me? I guess not. But that maybe is something done on purpose. Perhaps it’s a subliminal message for those who are always keen on feeding their stomachs, but almost always forget about their brains.

Uh BTW, my stomach aches… Where’s that pizza?…

How banner advertising works

How banner advertising works? View the presentation below and or read the full article!

» Click to play

1. The advertiser.

A company wants to promote itself or its product, a nonprofit organization wishes to promote its program, a political candidate wants to promote her image etc. These are all common examples of advertisers.

To loop or not to loop, that is the question!

Looping banners are flash or GIF banners that play their animation over and over again. They are pretty common in the online advertising industry because they continuously tell their story and draw the users’ attention.

However the IAB guidelines recommend that a banner’s animation length should be of maximum 15 seconds, including multiple loops.

So the question is whether you should use looping or not.

Well the answer is – again – it depends.