How NOT to advertise. Today: MySpace

Monday, March 30th, 2009

The following banner, found on a MySpace page, is a perfect example of how NOT to advertise online.

Why? Well, firstly because it’s pretty annoying, and secondly, it never stops eating all my CPU’s resources.

I’m going to insert the more attribute before the banner since I don’t want it on the main page. Click “Read the rest of this entry” on your own risk.

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2 sample SWFs available for download

Friday, March 27th, 2009

For those of you who want to test the SWFs made with BannerSnack before buying a premium license, here you can download these two files:

Banner ad 1

Banner ad 2

These two ads are made using only BannerSnack and, of course, an image editing software for the raw materials (images).

Use the SWF embed code generator to get the proper HTML code for the object.

Yep, we’re talking about the BannerSnack referral program here.

How it works?

  1. From within your BannerSnack account go to » my account » referral program
  2. Start a campaign and get the referral code to be used along with your campaign.
  3. Get the embed code for our static or flash banners and place them on your website. You can use text links as well.

Click here for details.


 

Get our banners

 

The ClickTAG variable

Monday, March 16th, 2009

The ClickTAG variable is a tracking tool assigned by a publisher or ad serving network to a flash banner ad. It is also used to link the flash banner to a destination URL.

Okay. But why using ClickTAG when a link – the destination URL – can be hard coded into the SWF itself? Well, that’s because hard coding the click-through URL into the SWF would make click counting impossible. And that would kill the CPC advertising system – the popular system Google uses too.
 
Also, the ClickTAG variable has many other advantages:

    1. Both sides – advertiser and publisher – can count clicks-throughs
    2. You don’t need to modify the SWF itself if you need to change the destination URL
    3. The destination URL can be easily checked without the help of a flash programmer

 
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At least that’s what you can think of when you see a 300×600 px banner, also called “half page ad”. Yep, it’s the biggest of all the standard sizes. And yes, it is rarely used. Check this out (I know you already did):

Now the real challenge is to figure out whether:
a) advertisers have bigger budgets or
b) the advertising space got cheaper?

a), b), both, neither? What do you know about that?

I’d rather have hit that pig!

Tuesday, March 10th, 2009

Hit the pig if you can!

You can’t. It’s a funny concept but it can frustrate you. Take me for example – I would love to break that savings pig… just to see how an IBM-branded savings pig looks like torn to pieces.

Oh, that’s not IBM’s pig? Uh, it seems I’ve missed the whole idea of this ad (sic!).

Request new features

Thursday, March 5th, 2009

Below you have three polls for three categories of features that might be added to BannerSnack. In order for us to decide which feature should we develop first, let us know which of them you want the most. Pick one for every category and click “Vote”.

1st category: Application experience

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2nd category: Stationery

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3rd category: Brand new features

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ClickTAG swf embed code generator

Wednesday, March 4th, 2009

The introduction of SWF export feature has pleased many of you. However, odds are that a big part of you haven’t ever worked with SWF files before. And the biggest challenge is to embed them properly into a website.

That’s why we made this easy to use embed code generator that will help you compile the perfect* swf embed code:

 

 

Download the SWF embed code generator here.
 
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Download Adobe standalone SWF player

Monday, March 2nd, 2009

Now that you can export the banners you created with BannerSnack to SWF files, you might want to play them independently of your browser. The first thing you can think of is to download Adobe Flash Player. But since you used BannerSnack, that means you already have the flash player installed. However Adobe Flash Player won’t solve your problem, as it still uses a browser to play SWF files, and you need a player that would play the SWFs independently, right?

Don’t search for “adobe swf player” as you will get this page. Dead end.

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