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As you might have already noticed, BannerSnack launched the long-expected SWF export feature. That is, from now on you can download your banners to your hard drive and use them however you like and wherever you like.

Not to mention the multitude of opportunities that have just opened for advertisers and freelancers alike. I’m taking about the fact that most publishers and networks (or at least the big ones) only accept SWF files. From now on, this won’t be an issue for the banners made with BannerSnack.

The banner above was made with BannerSnack, exported to SWF and embedded the classical way:

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Maybe you’ve noticed that BannerSnack was down for a few hours. Due to a “scheduled maintenance, and website update” it read.

You’re probably wondering what’s new on BannerSnack as a result of this update. Well, let’s see:

• Website interface redesign. You’ll notice a clean, more web 2.0 design for the BannerSnack homepage and other subpages.
• SWF output. Yes, the most-wanted feature for BannerSnack, the ability to export your banners to a SWF and download them to your machines, is now up and running!

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So, you think it’s time to advertise online. You never did that before. But you definitely want to try your luck with some banner ads.

Good.

But let’s forget a little about luck and see a practical way in which you can squeeze the maximum out of your online campaign.

In order for you to be able to choose the very best places where to advertise online, you need to answer the following questions:

1. Who is most likely that will buy my stuff? This question is crucial and the answer is not always so obvious, so take your time, do little research and draw a typical buyer’s profile. That’s your target.

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Since Valentine’s Day is about to knock at the door, I thought many of you would like to send a Valentine’s Day card to your loooved ones. Like this one below:

Replay.

Now I know the “lyrics” are not that inspired (I’ve took them from a shady website – even the saying might date back from the Dark Ages), so I invite you to change them. Just open the BannerSnack application (you need an account for that), go to public banners and search for “valentines”. You should easily find it.

However, if you don’t have much time for editing, you can send the banner above just the way it is. Click here to get it.

1. Congratulations: you’ve got spam!

There’s no point in explaining why this flickering spammy banner is annoying and to be avoided. Note however the “Name” field. You’d think it’s an interactive banner. But no, it’s an ordinary GIF trying to deceive you.

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That’s an interesting question for the experienced online marketers and a rather confusing one for the Internet novices who want to make an incursion into the world of online advertising.

But let’s give up acronyms and baffling jargon and let’s see what is all about. Advertising on the Internet can be purchased in various systems, the most common being CPM (Cost Per Mille), CPC (Cost Per Click) and CPA (Cost Per Action).

CPM alias Cost Per Mille alias Cost Per Thousand impressions

Represents how much it will cost for an ad to be shown a thousand times. For example, a website could sell banner ads for $50 CPM. CPM is used not only in online advertising, but also in television, radio and in print.

The CPM system favours only the publishers because they’ll receive revenue regardless of the campaign’s success. Also, a thousand impressions doesn’t guarantee that the ad will be actually seen 1000 times; the system only guarantees that it will be displayed 1000 times for a certain amount of money. The system’s most important advantage for advertisers is the fact that they can easily compare media prices.

These facts made many of the advertisers move towards CPC and CPA.

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