SWF output is here, but still in BETA

Friday, February 27th, 2009

As you might have already noticed, BannerSnack launched the long-expected SWF export feature. That is, from now on you can download your banners to your hard drive and use them however you like and wherever you like.

Not to mention the multitude of opportunities that have just opened for advertisers and freelancers alike. I’m taking about the fact that most publishers and networks (or at least the big ones) only accept SWF files. From now on, this won’t be an issue for the banners made with BannerSnack.

The banner above was made with BannerSnack, exported to SWF and embedded the classical way:

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A major BannerSnack update was just launched!

Monday, February 23rd, 2009

Maybe you’ve noticed that BannerSnack was down for a few hours. Due to a “scheduled maintenance, and website update” it read.

You’re probably wondering what’s new on BannerSnack as a result of this update. Well, let’s see:

  • Website interface redesign. You’ll notice a clean, more web 2.0 design for the BannerSnack homepage and other subpages.
  • SWF output. Yes, the most-wanted feature for BannerSnack, the ability to export your banners to a SWF and download them to your machines, is now up and running!

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Tips for effective banner placement

Tuesday, February 17th, 2009

So, you think it’s time to advertise online. You never did that before. But you definitely want to try your luck with some banner ads.

Good.

But let’s forget a little about luck and see a practical way in which you can squeeze the maximum out of your online campaign.

In order for you to be able to choose the very best places where to advertise online, you need to answer the following questions:

1. Who is most likely that will buy my stuff? This question is crucial and the answer is not always so obvious, so take your time, do little research and draw a typical buyer’s profile. That’s your target.

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5 annoying banners: how NOT to advertise

Monday, February 9th, 2009

1. Congratulations: you’ve got spam!

There’s no point in explaining why this flickering spammy banner is annoying and to be avoided. Note however the “Name” field. You’d think it’s an interactive banner. But no, it’s an ordinary GIF trying to deceive you.

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CPM, CPC or CPA?

Thursday, February 5th, 2009

That’s an interesting question for the experienced online marketers and a rather confusing one for the Internet novices who want to make an incursion into the world of online advertising.

But let’s give up acronyms and baffling jargon and let’s see what is all about. Advertising on the Internet can be purchased in various systems, the most common being CPM (Cost Per Mille), CPC (Cost Per Click) and CPA (Cost Per Action).

CPM alias Cost Per Mille alias Cost Per Thousand impressions

Represents how much it will cost for an ad to be shown a thousand times. For example, a website could sell banner ads for $50 CPM. CPM is used not only in online advertising, but also in television, radio and in print.

The CPM system favours only the publishers because they’ll receive revenue regardless of the campaign’s success. Also, a thousand impressions doesn’t guarantee that the ad will be actually seen 1000 times; the system only guarantees that it will be displayed 1000 times for a certain amount of money. The system’s most important advantage for advertisers is the fact that they can easily compare media prices.

These facts made many of the advertisers move towards CPC and CPA.

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