Let’s take a look at the following greeting card, which I made it with BannerSnack banner maker:
You can make one brand new greeting card or edit an existing one, by following these simple steps:
Flash programmers?
Maybe designers?
What about copywriters, marketing managers, CEOs, bloggers, freelancers, students or baby boomers? Why shouldn’t they be able to create flash banners like any flash pro?
You probably think I’m delusional, but take a look at the banner below:
I made it. And I’m just a blogger and copywriter and didn’t wrote a single code line in my whole life. Do you want to try it yourself? Click here, it’s free.
In a previous post we saw what an interactive banner ad looks like. Now it’s time to figure out what a rich media banner is, ’cause advertisers are rightfully crazy about them: they work much better than the conventional ones.
Let’s play with an example and then talk a little about it:
In order to enhance the user experience, flash banners are often interactive. That means that they react in accordance with the user’s actions. The most common features of an interactive banner are the rollover buttons, checkboxes, in-banner navigation systems, sound on/off buttons, play-pause buttons, close buttons and so on. Also interactive banners are often expandable and/or retractable, which means they can change their size based on user action.
Let’s see a simple example of interactive banner:
In a previous article we talked about banner standard sizes, one of the most important metrics in banner advertising. Now the second metric in the order of its importance is the file size or file weight. The file size is measured in bytes, often with the kilo- (thousand) or mega- (million) metric prefixes, and it represents the amount of disk space consumed by a particular file.
As with other files, banners (JPGs, GIFs, SWFs etc.) have certain file weights. These files are temporarily downloaded on the users’ computers when they open a web page, so the bigger a banner file is, the heavier and slower to download that web page will be. That made publishers introducing some restrictions regarding the file sizes of the banners they would accept. And that was the first step to introducing a set of universally accepted standards concerning the banner file sizes.
An interesting series of banners, in which visuals and copy work together to outline the Leica cameras’ qualities. Watch the Leica “Silent” banner ad:
