Banner ads…

Creator / News & Opinion / October 28th, 2008

You hate them. I hate them. Humans hate them.

They flare, blink, flash, spark, flicker, change color, expand, pop-up, pop-in, pop-under, roll over, dance, roar, scream and howl.

So humans developed technologies to avoid them.
Created little things called plug-ins to block them.
But most importantly, humans adapted and developed the banner blindness. Oh, you don’t know what banner blindness is? Well, that’s pretty simple: humans tend to ignore, consciously or unconsciously, all advertising-like information.

Pretty bad for banner advertisers, isn’t it?