You hate them. We both hate them. Humans hate them.
They flare, blink, flash, spark, flicker, change color, expand, pop-up, pop-in, pop-under, roll over, dance, roar, scream and howl.
So humans developed technologies to avoid them.
Created little things called plug-ins to block them.
But most importantly, humans adapted and developed the banner blindness. Oh, you don’t know what banner blindness is? Well, that’s pretty simple: humans tend to ignore, consciously or unconsciously, any banner-like information.
Pretty bad for banner advertisers, isn’t it?